Reach the right customer, in the right place & time, with the right offer

Real-time actionable insight provides the opportunity for any business—no matter what they're selling—to understand what customers want and what actions they are likely to take.

Robust big data and analytics capabilities allow you to capture, analyze and act—so you can reach customers when they are nearby and ready to buy.

Find out more

Join us!

At IBM Insight 2014 (October 26-30) you will discover how data has transformed Business Analytics, Information Management and Enterprise Content Management, and explore the latest developments in Cloud, Mobile, Security, Social and Watson.

Explore the advantage of Insight and register today

Take 5 easy steps to big data and analytics success

A strategic approach to big data is built on a data-driven culture, scalability and value, among other essential elements of progress.

Start climbing the steps of success today with a new white paper from IBM.

Learn visually with an infographic that breaks down the steps into a tangible path.

Capitalizing on big data

Last year, 70% of all organizations cited growth as the key source of value from analytics.

Want to know what’s changed since 2013? This is your chance to be a part of the answer.

Take the 2014 IBV Analytics Survey



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