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Take 5 easy steps to big data and analytics success

A strategic approach to big data is built on a data-driven culture, scalability and value, among other essential elements of progress.

Start climbing the steps of success today with a new white paper from IBM.

Learn visually with an infographic that breaks down the steps into a tangible path.

Capitalizing on big data

Last year, 70% of all organizations cited growth as the key source of value from analytics.

Want to know what’s changed since 2013? This is your chance to be a part of the answer.

Take the 2014 IBV Analytics Survey

Picture it: Madison Avenue, 1969...

In a decade when man aims to explore the lunar surface, the needs of the modern media planner has a “moonshot” to accomplish as well.

Join us as we take “one small step” back in time to experience “one giant leap” in the origins of big data.

Read the story

Acquire, grow & retain customers

Are you getting the most out of your customer data?

Discover how to leverage big data and analytics to acquire new customers, personalize interactions, retain customer loyalty and increase profitability.

View the slideshare

Recent Blog Posts

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Big Data & Analytics Heroes: Paula Post

Paula Post, group VP of merchandise optimization at BonTon Stores,...

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