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Creating a single view of the customer: The Aginity Customer Insight Appliance

November 26, 2013

Aginity provides the technology retailers need to better understand and serve their customers.

As Mike Blyth, Chief Operating Officer for Aginity explains in this interview, their Customer Insight Appliance offers huge benefits in terms of the time taken to implement and derive value from an analytics solution, often providing speed to value in 90 days or less.

Aginity are experts at bridging multiple datasets to create a single view of the customer. For example, you may have data on your customer spanning store datasets, loyalty datasets, ecommerce datasets, clickstream datasets and social datasets; all of these sources can be integrated with the Customer Insight Appliance.

Aginity customer Luxxotica (the eye glass manufacturer behind brands such as Oakley and Ray-Ban) explain that when they were looking to pull their customer data processing in-house, Aginity was able to pull together a proof-of-concept in 10 days offering Luxxotica an omni-channel (data cleansed) view of their customers. This foundation for a customer data warehouse helps retailers develop data-infused campaign marketing and more sophisticated analytics.

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