Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
By remotely monitoring patients, doctors can reduce costly visits while still providing top-quality care for their patients. Real-time analytics allows doctors to immediately spot problems and intervene, even before patients know something is wrong.
In this omni channel world, consumers leave clues about their purchasing decisions at every touch point. What data analytics can you leverage to optimize your marketing message and merchandising? Well, it turns out, a lot.
Today's consumers tend to be constantly connected, digitally savvy, convenience-loving and price-sensitive. This is true for all industries and is changing the ways banks are doing business. To keep a customer, banks need to find ways to optimize each interaction and they are able to do this with
In the past, leaders of CPG companies were limited by a lack of direct access to their consumers. Thanks to new technologies, this dynamic has completely changed. Supply chain leaders now can access a direct lens into their market and better focus their initiatives for improving operational
The travel industry is undergoing a seismic evolution, based in large part on disruptive technologies fueled by data and analytics. Two key trends causing these paradigm changes are location services and intelligent mobility.
Travel providers are increasingly turning to data insights around demand, predictive intelligence and social analytics to empower and elevate their marketing promotions and offers. Businesses in the travel space can leverage past seasons' data to make next season's guests and travelers happier and
Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer
On the heels of several key announcements to broaden the IBM Cloud Data Services portfolio, see how a wide range of technologies can be implemented in a cloud-based, data warehouse architecture to support operational and analytical workloads.
If any one industry can claim digital transformation as a most immediate imperative, then the media and entertainment industry rises above the rest. Not only do organizations need to provide streaming content, but they also need to provide content on a diverse range of platforms. And to be
Bringing analytics to the C-suite doesn’t have to be a struggle. Learn how you can tailor your analytics conversations to help your executive colleagues throw open the door to new vistas of business opportunity.
It's no secret that there are wasted resources in the healthcare system, but it can often be hard to find areas where small changes can result in big savings. With data analytics, however, providers can find cost-saving measures that also improve the quality of patient care.
In this episode of the Finance in Focus podcast, find out how you can avoid churn by building trust with your policyholders as IBM insurance experts Kim Minor, Kathy Hutson and Brian Banigan discuss how analytics and cognitive solutions from IBM can help you know your customers and gain their
As competition heats up in the grocery aisle, big data is gaining traction as the tool supermarkets need to counter rivals and remain profitable. Grocery stores and other distribution centers can use data analytics to understand which products consumers are purchasing and which are bringing in the