It's harder than ever for CPG brands to capture consumer attention and wallet share. A solid micro-marketing strategy can help by segmenting consumers into smaller demographic groups and then delivering more personalization and relevance in messaging and offers.
In this month's episode of First Line, Dr. Gary Nestler chats with Adam Crowe and William Moorhead, J.D. about how emergency management systems can apply big data and analytics to help first responders and key stakeholders.
When you are covering one of the largest sporting events in the world, how do you give fans the best experience possible? Globo TV scored big during the FIFA World Cup in 2014 by listening to their fans with a social sentiment analysis solution from IBM.
It's a mad, mad, mad digital world, with digital connections, purchases and reservations to be made around the clock and around the world. Deeper insights gleaned from a broad array of digital sources can help travel providers increase demand while managing customer expectations.
Learn about the extraordinary potential of predictive analytics for helping with prevention, wellness management, fraud detection and more in healthcare. Listen to this podcast featuring Findability Sciences Founder and CEO Anand Mahurkar and Shahid Shah, CEO at Netspective Communications and
Cognitive analytics is reshaping the face of computing, bringing previously inaccessible capabilities to businesses across a range of industries. Discover how cognitive computing capabilities can help you create a cognitively enriched environment that can make your organization a hotbed of
Advanced analytics, reporting and aggregation software for social media is everywhere these days. As a social media manager, my job is to keep testing out these tools all the time. In all of this testing, seeing a disruptive product that makes you stop and think is rare. And yet I’m pleased to say
When disasters strike, emergency management infrastructures stand poised to respond, but saving lives depends on how quickly — and how dynamically — rescuers can reach a scene and react to what they find there. Here's a look at how real-time analytics are fueling more agile and effective rescue
How can organizations tasked with responding quickly to crisis events and saving lives empower its first responders with real-time information? See how International Medical Corps applied advanced analytics to shrink response times in emergencies.