Gaining a 360o view of customers can provide organizations with valuable information about how to better serve their customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge.
Now, data-driven insights are generating a currency of relevance for marketers, allowing them to tailor offers, track relationships, and identify where their customers reside within the purchase funnel.
In this video, James Kobielus, IBM’s Big Data Evangelist , and I discuss how the IBM PureData System for Analytics can help organizations understand their customers in real-time.
Be sure to read this whitepaper that dives into this subject: Big Data and Analytics for a Holistic Customer Journey