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And, the award goes to …

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Global Industry Communications Manager, IBM

It’s that time of year again when our favorite movies, shows, personalities are honored for their talent, creativity and lifetime of dedication to their craft.

trophy.jpgGet your gowns, tiaras and tuxedos ready! This time one of IBM’s own is receiving the honor. The IBM Institute for Business Value (IBV) has been recognized with the Lifetime Achievement Award by the publication, CRM Watchlist.

The announcement was made by Paul Greenberg, in his blog Social CRM: The Conversation. Greenberg is president of The 56 Group, LLC, a customer strategy consulting firm, and author of the best-selling book CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers.

When announcing the Lifetime Achievement Award to the IBM Institute for Business Value on Feb 4th, Greenberg said,

“This year [the Award] goes to a very different kind of organization. One that I’ve had the honor of knowing and trusting for a long time and one that if you are part of this industry in any way, knows is perhaps the most quoted and trusted research organization in the world of business. One that has had perhaps more impact on driving vendor and practitioner strategies around market trends and best practices than any other organization that I can think of. One that has had its studies and data quoted almost ubiquitously and is omniscient in the discussions around how to proceed with the present and future business of business. One that never has had its veracity questioned despite its ties to one of the most significant businesses on the earth. One that seemingly has no agenda despite those ties – it is an institution that lives to produce the quality of work that it does. A true impact player. One that I’ve had the honor of knowing and trusting for a long time … an institution that lives to produce the quality of work that it does. A true impact player.”

The award is a well-deserved achievement for the IBM Institute for Business Value as it provides leading-edge thought leadership and practical insights for business executives. Their recent research report on "Analytics: The real-world use of big data," was conducted by IBM IBV and the Saïd Business School at the University of Oxford. This global survey of more than 1100 business and IT executives was a quantitative study that examined the journey that organizations are taking to achieve business value from big data.

An enjoyable way to learn more about IBM Institute for Business Value and this research report is by listening to the podcast where Rebecca Shockley, one of the research leaders working on the study, describes the challenge of processing larger and larger data sets that have been brought on by the “digitization of practically everything.”

While the 1100 business participating in the study represent the gamut of industries, they share one common purpose; taking a more customer-centric approach to improve business outcomes.

The quality work of the IBM Institute for Business Value, especially as it relates to helping organizations develop a strategy and pragmatic approach to analytics and their the real-world application to customer-centricity, brings us back to the award.

Thank you to the CRM Watchlist and to Paul Greenberg for acknowledging the IBM Institute for Business Value with this year’s Lifetime Achievement Award.

Download the report "Analytics: The real-world use of big data," or listen to a podcast about the study