Larry Dubov
Product Director, Master Data Governance

Dr. Larry Dubov is Product Director of Master Data Governance at IBM Software Group. Larry is a recognized IT practitioner, scientist, expert, and thought leader in the implementation of complex business-driven technology solutions and products for financial services, banking, telecommunications, and pharmaceutical verticals. His primary focus is on MDM, Master Data Governance, Customer Relationship Management (CRM), data warehousing, operational data stores, and service-oriented architecture.

Larry is an author of over 200 publications. He is an internationally recognized practitioner, speaker, thought leader and an author of the definitive books on the subject (“Master Data Management and Customer Data Integration for a Global Enterprise”, McGraw-Hill, 2007 and "Master Data Management and Data Governance, McGraw-Hill, 2010).

Is information an asset or a resource? (part 11)

May 30, 2014
The overall acceptance of the idea of an MDM program, especially when it is driven by IT strategy, depends on the organizational culture. Read More

What is the economic value of information when building the MDM business case? (part ten)

April 18, 2014
This is installment 10 in my series on building a business case for MDM. Read More

Justifying MDM beyond cost savings to enable big data and analytics (part nine)

March 28, 2014
In the marketing segmentation scenario we discussed in my last blog post, cost savings from improved mailings did not provide enough savings to make an MDM project profitable. Read More

A more complex example for MDM ROI (part eight)

March 25, 2014
In my last post, I discussed a relatively simple business case scenario where an enterprise intends to implement MDM because their current process heavily relies on a th Read More

Traditional methods for estimating business benefits of MDM (part seven)

February 28, 2014
As it was well explained by David Linthicum, building a business case begins with the definition of the problem domain. Read More

Building a business case for MDM (conclusion)

February 17, 2014
In this series of posts we have focused on building the business case for MDM. We have discussed the challenges of justifying an MDM business case, along with various scenarios that make the business case complexity vary significantly. This post summarizes the key takeaways from this blog series. Read More

Estimating the benefits of MDM (part six)

February 14, 2014
From the business case methodology perspective, two high level approaches can be used to estimate an MDM impact: a traditional bottom-up approach or a less traditional Economic Value (EV) approach. But which is best? Read More

Business processes and MDM drivers (part five)

January 31, 2014
Business processes that will be improved as a result of MDM vary by industry, company, program and even the phase of the MDM initiative. Still, there are common areas and processes that are typically improved by MDM. Read More

What MDM stakeholders want to know (part four)

January 17, 2014
At the very strategic level, the board of directors and CEO want to know how the equity value and market capitalization of the company change as a result of the MDM, MDM-empowered applications, big data and analytics. Read More

IT strategy driven MDM (part three)

January 3, 2014
About 50 percent of MDM programs are driven by IT organizations as an IT strategy initiative. Read More