Blogs

Rajesh Sahni
Project Manager, Application Maintenance & Support, IBM

Fashion, Politics and the Social Customer

August 1, 2013 | by Rajesh Sahni, Project Manager, Application Maintenance & Support, IBM
Do you follow Kristen Stewart or Kate Middleton? Their wardrobe has something in common with Obama’s re-election. It is called social analytics – a field related to analyzing vast amounts of data on people’s behavior, sentiments and patterns. Many factories, from China to Korea, Taiwan, India and a...