Blogs

Barbara Thau
Business and Technology Writer

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

From RFID to merchandising, 3 ways retail data and analytics are changing the industry for the better

From RFID to merchandising, 3 ways retail data and analytics are changing the industry for the better

April 18, 2016 | by Barbara Thau, Business and Technology Writer
Retailers can turn to data analytics to make better informed and faster decisions about merchandising, assortments and promotions.
Consumer buying behavior: How grocery stores can tap big data to meet shopper demand

Consumer buying behavior: How grocery stores can tap big data to meet shopper demand

March 16, 2016 | by Barbara Thau, Business and Technology Writer
As competition heats up in the grocery aisle, big data is gaining traction as the tool supermarkets need to counter rivals and remain profitable. Grocery stores and other distribution centers can use data analytics to understand which products consumers are purchasing and which are bringing in the...
Shopper marketing: Enhance customer promotions, branding and pricing with data analytics

Shopper marketing: Enhance customer promotions, branding and pricing with data analytics

March 9, 2016 | by Barbara Thau, Business and Technology Writer
There are emerging digital tools and platforms that hold big promise for retailers, and these tools all have one thing in common: their use of big data to woo consumers and craft highly targeted merchandise offers.
Customer behavior analytics: Leveraging big data to form smart brand partnerships

Customer behavior analytics: Leveraging big data to form smart brand partnerships

March 4, 2016 | by Barbara Thau, Business and Technology Writer
Customer behavior analytics can help chains pick the right brand partner by deepening their understand of shoppers want and need.
Retail pricing strategies getting a makeover from data analytics

Retail pricing strategies getting a makeover from data analytics

March 2, 2016 | by Barbara Thau, Business and Technology Writer
Pricing transparency is as at an all-time high: Consumers can find the best deals on merchandise in a matter of minutes with an online search, and retail price-comparison apps have become mainstream. As a results, retailers are turning to analytics to bring new precision to how they price goods.
Customer journey analytics: Mining behavioral data to boost retail sales

Customer journey analytics: Mining behavioral data to boost retail sales

February 26, 2016 | by Barbara Thau, Business and Technology Writer
Retailers that tap into customer behavioral data have the opportunity to customize merchandise offers, drive store loyalty and boost sales and profit margins.
Effective competitor analysis: How social-media monitoring can provide actionable insights

Effective competitor analysis: How social-media monitoring can provide actionable insights

February 22, 2016 | by Barbara Thau, Business and Technology Writer
The Web is a rich source of customer likes and dislikes, and social-media monitoring can generate actionable competitor analysis by helping companies gain valuable insights.
Consumer goods industry trends: How companies are driving product sales via big data

Consumer goods industry trends: How companies are driving product sales via big data

February 4, 2016 | by Barbara Thau, Business and Technology Writer
Consumer products giants such as Unilever and Kraft are turning to big data to drive sales and respond to industry trends.
Retail IoT: How stores are using connected devices to drive business

Retail IoT: How stores are using connected devices to drive business

February 2, 2016 | by Barbara Thau, Business and Technology Writer
Retailers are turning to the Internet of Things to redefine the shopping experience.
Brand loyalty: How to build your customers' loyalty with big data

Brand loyalty: How to build your customers' loyalty with big data

January 28, 2016 | by Barbara Thau, Business and Technology Writer
How does analytical data assist CMOs in finding the right approach to create brand loyalty among consumers?

Pages