Blogs

Bob Debicki
Big Data Leader, Consumer Products Industry

Bob Debicki is a business solutions and technology expert for the consumer products industry at IBM. He is currently focused applying IBM’s collective industry experience, intellectual capital and software products and services to assist clients with driving optimal value for their companies with big data and analytics. Bob’s industry experience began before joining IBM when he was an analyst for Nielsen Marketing Research, where he helped build brand marketing and sales programs for consumer product giants including Kraft, Proctor & Gamble and Campbell’s Soup.

Consumer Products Executives: Tech Savvy and Ready for Big Data

August 8, 2013
Consumer products companies (CPs) have been making good use of data for decades. The ubiquitous UPC code certainly contributes to this by providing CPs with warehouses of information that helps them keep operations moving and margins slim while they remain competitive. Read More

Demonstrating Big Data Analytics for Consumer Product Sales

June 27, 2013
After a successful promotion, a consumer products company minimizes OOS and maximizes sales Read More

Optimizing Consumer Product Promotions Effectiveness with Analytics

April 26, 2013
Consumer products companies traditionally have had a wealth of information at their disposal from gathering large volumes of data about the manufacturing, logistics, and the sale and promotion of their products. Read More