Blogs

Bob Palmer
Global Banking Industry Marketing, Big Data, IBM

Bob Palmer leads an IBM industry marketing team for big data in the Financial Services and Communications sectors. Bob has extensive financial services industry experience combined with B2B software expertise. He spent 12 years in investment management with several firms including Morgan Stanley. In 1997, Bob joined the enterprise software industry serving the financial services sector. He regularly speaks and writes on financial services business and technology topics, focusing on CRM, analytics and big data.

Uncovering actionable customer insight with predictive analytics

Uncovering actionable customer insight with predictive analytics

July 30, 2015 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Gleaning analytic insight from customers who interact with you across multiple channels is always challenging—however, behavioral analysis can help you anticipate where your customers need to be and enable you to be wherever they are.
Is your bank powered by predictive analytics?

Is your bank powered by predictive analytics?

June 23, 2015 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Improving the customer experience is critical for the banking industry. Predictive analytics capabilities give banks the tools they need to effectively interact with customers wherever they are.
Taking action with data and analytics

Taking action with data and analytics

June 4, 2015 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Part eight of this series offers recommendations and practical actions for using data and analytics that organizations need to take when striving for rapid action. Here, part nine examines the final step necessary to create the speed to action businesses demand today. That demand is action—acting...
Discover treasure in your banking customer data with predictive analytics

Discover treasure in your banking customer data with predictive analytics

May 28, 2015 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Compared to other industries, banking is experiencing a lag in transforming to digitized commerce. See how banking institutions can use advanced analytics to adapt to an individual-centered economy in which consumers expect and demand a seamless banking experience.
Analyzing the business value of analytics

Analyzing the business value of analytics

April 3, 2015 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
In part seven of this series, we looked at the second key stage within the analytics lifecycle (Analyze), which focuses on analyzing the data and identifying the insights most likely to create a positive business impact. In part eight we will examine recommendations and practical actions for the...

How data analysis fuels successful companies

February 23, 2015 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
In part six of this series, we finished our exploration of the first of three key stages within the analytics lifecycle (Acquire) and suggested recommendations and practical actions for that stage. In part seven we will look at the study’s second key stage within the analytics lifecycle, Analyze,...

Managing data at speed requires flexibility and agility

January 30, 2015 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
In part five of this series we explored Acquire, the first of three key stages within the analytics lifecycle, which provides the ability to acquire and integrate data quickly—foundational to creating an analytics speed advantage. In part six we will look at recommendations and practical actions...

Leading organizations use real-time analytics

January 2, 2015 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
In part four of this series we introduced three key stages within the analytics lifecycle to outline how leading organizations are outpacing the competition. In this post, part five, we will explore the first of those stages (Acquire) which provides the ability to acquire and integrate data quickly...

The need for speed in business analytics

December 26, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is part four in a series presenting, in small easily consumable bites, findings and insights from the IBM Institute for Business Value’s latest study and paper - “Analytics: The speed advantage - Why data-driven organizations are winning the race in today’s marketplace." In part three we...

Organizations are transforming business processes by integrating digital capabilities

December 18, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Let's explore in more detail the final two shifts highlighted in the new IBM Analytics study, “Analytics: The speed advantage - Why data-driven organizations are winning the race in today’s marketplace," including the transformation of business processes with digital capabilities.

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