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Global Banking Industry Marketing, Big Data
Bob Palmer leads an IBM industry marketing team for big data in the Financial Services and Communications sectors. Bob has extensive financial services industry experience combined with B2B software expertise. He spent 12 years in investment management with several firms including Morgan Stanley. In 1997, Bob joined the enterprise software industry serving the financial services sector. He regularly speaks and writes on financial services business and technology topics, focusing on CRM, analytics and big data.
May 15, 2013
Part 2 in a 3-part series: Big Data and Next Generation Banking – Leveraging information and mobile to drive revenue and expand the customer value proposition
November 26, 2012
It’s difficult to read a banking technology article or go to a conference without hearing about big data. Most of us now believe that big data is more than just hype, that it can offer business benefits to those that can leverage big data into new business capabilities.
October 30, 2012
Leading organizations in financial services, telecommunications, retail, healthcare, digital media, insurance and other industries are outperforming their competition by generating new, actionable insights from big data.