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Bob Palmer
Global Banking Industry Marketing, Big Data, IBM

Bob Palmer leads an IBM industry marketing team for big data in the Financial Services and Communications sectors. Bob has extensive financial services industry experience combined with B2B software expertise. He spent 12 years in investment management with several firms including Morgan Stanley. In 1997, Bob joined the enterprise software industry serving the financial services sector. He regularly speaks and writes on financial services business and technology topics, focusing on CRM, analytics and big data.

Realizing a return on big data investments—within a year

December 2, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
In 2014, there were several important shifts that occurred in the world of big data that business executives around the globe cannot afford to ignore. In part one we introduced four transformative shifts affecting the fast-paced digital marketplace; now in part two we will take a closer look at the...

Velocity is now the competitive differentiator for big data

November 21, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
In 2014, there were several important shifts that occurred in the world of big data that business executives around the globe cannot afford to ignore. These shifts are outlined in the new IBM Institute for Business Value study “Analytics: The speed advantage - Why data-driven organizations are...

Fighting fraud in banking with big data and analytics

September 24, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Banks can reduce fraud and improve customer satisfaction with next-generation big data and analytics technologies

The value exchange of consumer insight for data privacy in banking

September 18, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
New big data and analytics capabilities enable deeper consumer insight to drive improved products and services in banking. But will consumers accept the increased use of their data?

What banking can learn from retail

July 24, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Banks can improve their reputation and gain consumer trust by emulating retailers and leveraging big data and analytics.

Where are financial organizations successfully applying big data and analytics?

June 10, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Move beyond big data hype and focus on the capabilities big data can provide. Start your big data journey by concentrating on a few key business use cases that could make a meaningful impact on business results through the application of big data and analytics.

Banking on Hadoop

May 29, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
While Hadoop is a technology for data management and analytics, it has important capabilities that business leaders should know about.

From incomes to outcomes: Banks move from limited tunnel vision to unlimited focus

April 15, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Many banks have data in their organizations right now that they're not monetizing. Analyzing customer interaction data will drive new revenue and improve customer retention. Read how IBM clients are analyzing call center interactions, web visits, chats and social data to better understand what...

IBV study on analytics, part 14: Driving change with analytics as a core competency

March 18, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is part 14 of our series on the findings and text from the IBM Institute for Business Value’s latest study and paper “Analytics: A blueprint for value - Converting big data and analytics insights into results” from my colleagues Fred Balboni, Glenn Finch, Cathy Rodenbeck Reese and Rebecca...

IBV study on analytics, part 13: Enriching the core analytics platform and capabilities

March 11, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is part 13 of our series on the findings and text from the IBM Institute for Business Value’s latest study and paper “Analytics: A blueprint for value - Converting big data and analytics insights into results” from my colleagues Fred Balboni, Glenn Finch, Cathy Rodenbeck Reese and Rebecca...