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Bob Palmer
Global Banking Industry Marketing, Big Data, IBM

Bob Palmer leads an IBM industry marketing team for big data in the Financial Services and Communications sectors. Bob has extensive financial services industry experience combined with B2B software expertise. He spent 12 years in investment management with several firms including Morgan Stanley. In 1997, Bob joined the enterprise software industry serving the financial services sector. He regularly speaks and writes on financial services business and technology topics, focusing on CRM, analytics and big data.

IBV study on analytics, part 12: A business driven strategy for analytics

March 4, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is part 12 of our series on the findings and text from the IBM Institute for Business Value’s latest study and paper “Analytics: A blueprint for value - Converting big data and analytics insights into results” from my colleagues Fred Balboni, Glenn Finch, Cathy Rodenbeck Reese and Rebecca...

IBV study on analytics, part 11: Strategy, technology and organization

February 28, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
A business driven approach to analytics This is part 11 of our series on the findings and text from the IBM Institute for Business Value’s latest study and paper “Analytics: A blueprint for value - Converting big data and analytics insights into results” from my colleagues Fred Balboni, Glenn...

IBV study on analytics, part 10: Expertise

February 19, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Development and access to skills and capabilities

IBV study on analytics, part nine: Funding

February 11, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Financial rigor in the analytics funding process

IBV study on analytics, part eight: Amplify

February 4, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
How to provide the momentum and capabilities to transform insights into actions

IBV study on analytics, part seven: Trust

January 27, 2014 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is part seven of our series on the findings and text from IBM Institute for Business Value’s latest study and paper: “Analytics: A blueprint for value - Converting big data and analytics insights into results." In this part we will look at Trust, the final lever in the Drive level of impact,...

IBV study on analytics, part six: Data management practices and realizing value from data and analytics

December 30, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is part six of our series on the findings and text from IBM Institute for Business Value’s latest study and paper: “Analytics: A blueprint for value - Converting big data and analytics insights into results,” from my colleagues Fred Balboni, Glenn Finch, Cathy Rodenbeck Reese and Rebecca...

IBV study on analytics, part five: Culture and its impact on the availability and use of analytics

December 18, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is part five of our series on the findings and text from IBM Institute for Business Value’s latest study and paper: “Analytics: A blueprint for value - Converting big data and analytics insights into results." 

IBV study on analytics, part four: Enable value creation with a big data platform

December 13, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
IBV study on analytics, part four: Enable value creation with a big data platform 

IBV study on analytics, part three: Evaluating the impact on business outcomes from big data and analytics

December 3, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is part three of our series on the findings and text from IBM Institute for Business Value’s latest study and paper: “Analytics: A blueprint for value - Converting big data and analytics insights into results,” from my colleagues Fred Balboni, Glenn Finch, Cathy Rodenbeck Reese and Rebecca...