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Bob Palmer
Global Banking Industry Marketing, Big Data, IBM

Bob Palmer leads an IBM industry marketing team for big data in the Financial Services and Communications sectors. Bob has extensive financial services industry experience combined with B2B software expertise. He spent 12 years in investment management with several firms including Morgan Stanley. In 1997, Bob joined the enterprise software industry serving the financial services sector. He regularly speaks and writes on financial services business and technology topics, focusing on CRM, analytics and big data.

IBV Study on Analytics Part 2: Influencing value creation with big data and analytics

November 19, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is Part 2 of our series on the findings and text from IBM Institute for Business Value’s latest study and paper - “Analytics: A blueprint for value - Converting big data and analytics insights into results”. In Part 1, we introduced the concept of nine levers that represent the sets of...

Part 1: Analytics: A blueprint for value - Converting big data and analytics insights into results

November 5, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is Part 1 in a 14 part series that is my attempt to present, in small easily consumable bites, findings and text from IBM Institute for Business Value’s latest study and paper - “Analytics: A blueprint for value - Converting big data and analytics insights into results”. In the paper, my...

Cultivating Big Data Adoption in Banking: Part 2

October 1, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is our seventh and final post in a series presenting the findings from the IBM Institute for Business Value and University of Oxford’s Big Data study and excerpts from the report, “Analytics: the real world use of big data in financial services.” Analysis of the findings by my IBM colleagues...

Cultivating Big Data Adoption in Banking

September 11, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is our sixth post in a series of seven presenting the findings from the IBM Institute for Business Value and University of Oxford’s Big Data study, “Analytics: the real world use of big data in financial services.” Analysis of the findings by my IBM colleagues David Turner, Michael Schroeck...

Big Data Requires Strong Analytics Capabilities

August 28, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is our fifth post in a series of seven presenting the findings from the IBM Institute for Business Value and University of Oxford’s big data study, “Analytics: the real world use of big data in financial services.” As part of this recently published global research study, my colleagues David...

Financial Services Focused on Gaining Insights from Internal Data

August 15, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is our fourth post in a series of seven presenting the findings from the IBM Institute for Business Value and University of Oxford’s Big Data study, “Analytics: the real world use of big data in financial services.” As part of this recently published global research study, my colleagues David...

Big Data for Banking: Depends on a Scalable, Extensible Information Foundation

July 26, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
The promise of achieving significant, measurable business value from big data can only be realized if organizations put into place an information foundation that supports the rapidly growing volume, variety and velocity of data. As part of the recently published global research study, “Analytics:...

Customer Analytics Drive Initiatives in Financial Services

July 16, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This is the second in a series presenting the findings from the IBM Institute for Business Value and University of Oxford’s Big Data study and excerpts from the white paper, “Analytics: the real world use of big data in financial services.” When asked to rank their top three objectives for big data...

Analytics: The Real-world Use of Big Data in Financial Services

June 25, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This first posting of a seven-part blog series is my attempt to present, in small, easily consumable bites, findings from IBM Institute for Business Value and University of Oxford’s study and excerpts from a white paper, “Analytics: the real world use of big data in financial services.” In the...

Smarter Digital Banking: Leveraging Information and Mobile

May 15, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Part 2 in a 3-part series: Big Data and Next Generation Banking – Leveraging information and mobile to drive revenue and expand the customer value proposition In the first part of this series authored by Marc Andrews, we discussed some of the challenges that are causing banks to adapt their...