Bob Palmer
Global Banking Industry Marketing, Big Data, IBM

Bob Palmer leads an IBM industry marketing team for big data in the Financial Services and Communications sectors. Bob has extensive financial services industry experience combined with B2B software expertise. He spent 12 years in investment management with several firms including Morgan Stanley. In 1997, Bob joined the enterprise software industry serving the financial services sector. He regularly speaks and writes on financial services business and technology topics, focusing on CRM, analytics and big data.

Big Data in Banking: Driving Value in Next Best Action

November 26, 2012 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
It’s difficult to read a banking technology article or go to a conference without hearing about big data. Most of us now believe that big data is more than just hype, that it can offer business benefits to those that can leverage big data into new business capabilities. But a common question I hear...

New Insights Transforming Industries

October 30, 2012 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Leading organizations in financial services, telecommunications, retail, healthcare, digital media, insurance and other industries are outperforming their competition by generating new, actionable insights from big data. There are three dimensions in their performance that indicate a correlation...