Blogs

Brittany Detamore
Social Business Manager, IBM

Brittany Detamore is a IBM Social Business Manager managing social content strategy and execution for Big Data and Analytics. Connect with Brittany on Twitter at @brittscorner.

Now live on LinkedIn: The IBM Big Data & Analytics Showcase Page

February 11, 2014 | by Brittany Detamore, Social Business Manager, IBM
Today we’re excited to announce the newest addition to our social family: the IBM Big Data & Analytics LinkedIn Showcase Page.  You might be asking: “What is a LinkedIn Showcase Page?” These LinkedIn pages are extensions of Company Pages dedicated to a sub-brand or business area. Along with...

Get on the predictive analytics train before it leaves the station

December 18, 2013 | by Brittany Detamore, Social Business Manager, IBM
I’m going to do you all a favor and tell you exactly what you should take away from this blog post right up front: stop being reactive! Reactive analytics is out and predictive analytics is in.

Facebook hashtags - #shouldIcare?

June 14, 2013 | by Brittany Detamore, Social Business Manager, IBM
As of Wednesday Facebook begun rolling out hashtags to selected users (with all users getting the feature within the next couple of weeks). We wanted to try and get behind the curtains and talk about what this feature means for the users and for Facebook’s business model. So we sat down with two...

Learn to drive real impact with Big Data and Analytics at the 2013 Leadership Summit

February 15, 2013 | by Brittany Detamore, Social Business Manager, IBM
Big Data. It’s everything from machine data from sensors to social media, audio and video, transactions, and enterprise content. We’re all trying to figure out what it means and how to leverage it to better understand our customers and drive change in our organizations. So what’s the answer?...

How Does Big Data Make the World Go Round? – The Answers Revealed

October 17, 2012 | by Brittany Detamore, Social Business Manager, IBM
In June, we asked the very important question, how does big data affect our world? In industries throughout the world, executives recognize the need to learn more about how to exploit big data. In fact, 28 percent of organizations today are already tackling these big data questions. But despite...

Adopting a Culture of Analytics to “Insure” Success

July 20, 2012 | by Brittany Detamore, Social Business Manager, IBM
Companies implementing analytics solutions outperform their peers across a range of financial measures – 1.6x revenue growth, 2.0x EBITDA growth, and 2.5x stock price appreciation (State of Smart Report). For insurers, applying Smarter Analytics to daily decision making offers a huge new...

How Does Big Data Make the World Go Round?

June 22, 2012 | by Brittany Detamore, Social Business Manager, IBM
Big data. Two words that are inescapable in today’s business world.  What do we really know about big data? We know that 90 percent of the world’s data has been created in the last two years alone. We know there are multiple uses for big data in every industry – from analyzing larger volumes of...