Blogs

Carla Gentry
Data Scientist and Founder of Analytical Solution, Analytical Solution

During the past 16 years, I have worked with Fortune 100 and 500 companies including but not limited to, Discover Financial Services, J&J, Hershey, Kraft, Kellogg’s, SCJ, McNeil and Firestone. Acting as a liaison between the IT department and the executive staff, I am able to take huge complicate databases, decipher business needs and come back with intelligence that quantifies spending, profit and trends. Being called a data nerd is a badge of courage for this curious mathematician and economist because knowledge is power and companies are now acknowledging its importance.

The importance of asking the right questions

November 14, 2014 | by Carla Gentry, Data Scientist and Founder of Analytical Solution, Analytical Solution
Each time I am called upon to consult with a business, I ask the same question: “What is your ultimate goal with this project?” Often it is to increase sales via correctly identifying their potential audience or customers. Of course, this isn't usually what's said; initially all I get is a panicked...