Blogs

Christine O'Connor
Writer and Content Strategist, IBM Information & Analytics Group

Christine O'Connor is a writer and content strategist for IBM Business Analytics, with a focus on predictive analytics and midmarket solutions.

Predictive analytics: Harnessing big data to boost customer satisfaction and reduce churn

Predictive analytics: Harnessing big data to boost customer satisfaction and reduce churn

January 28, 2016 | by Christine O'Connor, Writer and Content Strategist, IBM Information & Analytics Group
Predictive analytics is bringing businesses and their customers together, creating value in the intersection of the two. Discover how you can transform your customer engagements by providing the marketing interactions your customers desire.
Ignite your predictive analytics with Spark

Ignite your predictive analytics with Spark

September 18, 2015 | by Christine O'Connor, Writer and Content Strategist, IBM Information & Analytics Group
Why are people talking about Apache Spark? It’s because many organizations are using the myriad features of this open source engine to boost their predictive analytics processing. The result? Better, deeper and faster data analyses with reduced coding time and effort.

Big city, big data: Chicago exhibit connects people to the data they generate

May 15, 2014 | by Christine O'Connor, Writer and Content Strategist, IBM Information & Analytics Group
Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will not die, but long after we are gone be a living thing, asserting itself with ever-growing insistence.—Daniel Burnham, architect and city planner Few individuals have had a greater impact on the...