Blogs

Christy Maver
Big Data Product Marketing Manager, IBM

As an IBM Big Data Product Marketing Manager, Christy Maver is responsible for marketing InfoSphere BigInsights for Hadoop. Christy has 14 years of experience with technology marketing and 12 years at IBM. She was a founding member of IBM’s Institute for Business Value, which provides leading-edge thought leadership and practical insights for business executives. She holds a BA in Economics from Princeton University. Follow Christy on Twitter.com/cdmaver

Ready-to-warehouse: It’s time for the thoroughly modern makeover

March 19, 2014 | by Christy Maver, Big Data Product Marketing Manager, IBM
Does your warehouse need a modern makeover? Data warehouse modernization is about more than just offloading data into Hadoop. It’s about using new technologies like in-memory, stream computing, Hadoop and appliances to optimize the warehouse environment, all while building confidence in your data. 

IBM salutes the 2013 CIO 100 winners

March 5, 2014 | by Christy Maver, Big Data Product Marketing Manager, IBM
In a recent report titled "CIO 100 for 2013," 100 companies were recognized for demonstrating the strategic partnership of IT and business. IBM and several of its clients appeared on its list. This post takes a closer look at the successful big data projects that landed them on this list.

Big Blue walks the red carpet: The Forrester Wave on big data Hadoop solutions

March 4, 2014 | by Christy Maver, Big Data Product Marketing Manager, IBM
Forrester recently released its 2014 Forrester Wave for Big Data Hadoop Solutions, the first update since the inaugural Forrester Wave on Hadoop in 2012. Once again, IBM was named a leader for IBM InfoSphere BigInsights, recognized for our enterprise capabilities that contribute to a complete big...

Rage against the machine data? More like race to embrace it

February 5, 2014 | by Christy Maver, Big Data Product Marketing Manager, IBM
In today’s increasingly connected world, machine data analysis is becoming a business imperative. While managing it may be challenging, opportunities abound across multiple industries for those who can tackle this complex data.

Approaching the big data starting line with the Quick Start Program

January 10, 2014 | by Christy Maver, Big Data Product Marketing Manager, IBM
It’s a new year, and you know what that means. Resolutions are set, reflections are high and if you’re like me, you’re trying to find new ways to make life a bit simpler. Thanks to the IBM Big Data Quick Start Program, you can make your big data life simpler in 2014 as well. Tell me this, when it...

The Real Scoop on Enterprise Hadoop

November 7, 2013 | by Christy Maver, Big Data Product Marketing Manager, IBM
It’s hard to have a conversation about big data without talking about Hadoop. Sure, it can be done. You can discuss how big data is all data, how big data without analytics is just “same ol’ data”, or how the implications of governing big data are even more severe than in a traditional environment...

BigInsights Enables Business Intelligence to Be a Big Data Star

July 24, 2013 | by Christy Maver, Big Data Product Marketing Manager, IBM
There has been a lot of talk lately about big data and business intelligence. While some worry that big data has slowed the growth of business intelligence spending, there’s a natural play for the two to come together. The deep analytics on the big data side, combined with the structured analysis...

Predictions and Payoffs - The Story of Operations Analysis

July 2, 2013 | by Christy Maver, Big Data Product Marketing Manager, IBM
1.21 Gigawatts?!?! Here’s a big data problem for you. Let’s say you’ve accidentally traveled back in time 30 years and the only way to get Back to the Future is to transfer 1.21 Gigawatts of energy into a beat-up DeLorean. Well, back in 1985, the solution, by Hollywood standards of course, was the...

A First-hand Account of the Big SQL Technology Preview

April 4, 2013 | by Christy Maver, Big Data Product Marketing Manager, IBM
One of the recurring themes at yesterday’s “Big Data at the Speed of Business” launch was comsumability, which is just a fancy word for ease of use. Let’s face it, Hadoop can be hard; big data can be complicated, and there’s certainly a learning curve involved in being able to leverage most big...

2, 4, 6, 8 - How Do You Accelerate?

February 13, 2013 | by Christy Maver, Big Data Product Marketing Manager, IBM
“The hardest part of any journey is taking that first step.” - Unknown No, Tony Robbins is not guest blogging today. And it’s a shame, too, because if he were, he would come up with plenty of inspiring quotes designed to help you overcome the perils of a big data journey. He’d motivate you to build...

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