Blogs

Courtney Pallotta
Go-to-market leader, Big Data, IBM

Courtney is a marketing professional, entrepreneur and IBMer with extensive experience in go-to-market strategy, program management, execution and demand generation. She has a passion for understanding client success and engaging clients to share their successes. As a founding Netezza marketing team member, real client satisfaction has always been at the forefront of her marketing strategy. She enjoys spending time with her three children and husband, running and doing anything outdoors.

Can Hadoop really change the world?

March 18, 2015 | by Courtney Pallotta, Go-to-market leader, Big Data, IBM
The finalists are in! Vote on submissions from across the globe until March 24, 2015. Then come back to see which projects powered by IBM and Hadoop will be awarded $40,000 in prizes.

It's time to use Hadoop for social good—are you in?

November 24, 2014 | by Courtney Pallotta, Go-to-market leader, Big Data, IBM
Last month I introduced the Big Data for Social Good Challenge and since then it has opened for submissions with data sets from around the globe plus lots of prize winning opportunities. You might have seen that Chip and Jason are in—are you?

Big data for social good

October 15, 2014 | by Courtney Pallotta, Go-to-market leader, Big Data, IBM
Agile development requires agile fingers, and big problems require smart minds working together to solve them. Big data has opened the door for everyone to collaborate, think bigger and drive change in the world. Accessible and open services make harnessing the power of big data for these changes a...

Legos for grown-ups: Building with IBM Bluemix

October 8, 2014 | by Courtney Pallotta, Go-to-market leader, Big Data, IBM
In the world of big data and analytics, cloud capabilities offer a great opportunity and shorten the path between ideas and action. IBM’s new Bluemix platform for developers continues to grow, offering users new capabilities every day that they can attach, build and deploy for web and mobile app...

Build the next great app in the cloud

Big data and data management services on IBM Bluemix

August 14, 2014 | by Courtney Pallotta, Go-to-market leader, Big Data, IBM
Think it, try it and build it with IBM Bluemix, a cloud-based developer sandbox for big data and data management services. Bluemix makes agile mobile and web app development with best of breed capabilities a reality.

Have you heard about the next generation architecture for big data and analytics?

June 24, 2014 | by Courtney Pallotta, Go-to-market leader, Big Data, IBM
Big data is everywhere and enterprises require an architecture that supports analysis and insight upon all data sets. The next generation architecture for big data and analytics helps illustrate this concept and ways organizations can harness the power of big data today.

Seeking love? eHarmony turns big data into big outcomes

May 8, 2014 | by Courtney Pallotta, Go-to-market leader, Big Data, IBM
Finding true love is one of life’s great challenges. eHarmony understands this challenge and is bringing science and big data together to help deliver more and better matches, with great success. 

Can retailers really predict shopper behavior by leveraging big data?

March 12, 2014 | by Courtney Pallotta, Go-to-market leader, Big Data, IBM
The Retail Equation leverages big data and analytics to transform the way retailers predict and prevent return fraud leveraging the PureData System for Analytics.

Big data = big outcomes

January 29, 2014 | by Courtney Pallotta, Go-to-market leader, Big Data, IBM
Customers expect more: they expect smart, they expect simple, they expect fast and they expect value. This transcends all industries, and big data is helping enterprises rise to this challenge. Much time has been spent in recent years talking about why big data is such a technological opportunity....