Blogs

Courtney Pallotta
Go-to-market leader, Big Data, IBM
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Courtney is a marketing professional, entrepreneur and IBMer with extensive experience in go-to-market strategy, program management, execution and demand generation. She has a passion for understanding client success and engaging clients to share their successes. As a founding Netezza marketing team member, real client satisfaction has always been at the forefront of her marketing strategy. She enjoys spending time with her three children and husband, running and doing anything outdoors.

Can retailers really predict shopper behavior by leveraging big data?

March 12, 2014
The Retail Equation leverages big data and analytics to transform the way retailers predict and prevent return fraud leveraging the PureData System for Analytics. Read More

Big data = big outcomes

January 29, 2014
Customers expect more: they expect smart, they expect simple, they expect fast and they expect value. This transcends all industries, and big data is helping enterprises rise to this challenge. Read More

Become a big data brain and transform your business

October 28, 2013
Looking to learn more about the IBM Big Data Platform? Trying to identify the right use case for Big Data in your enterprise? Join your peers in Big Data to learn more by participating in the Big Data Brains program at Information On Demand 2013. Read More