Blogs

Dave Laverty
VP Worldwide Marketing, Information Management, IBM

As the vice president of Worldwide Marketing, Information Management at IBM, Dave Laverty is responsible for all global marketing go-to-market initiatives for Information Management including market management, leadership positioning, demand creation programs, and industry solutions. He also has marketing responsibility for IBM’s Big Data Strategy.

Dave has more than 25 years of technology industry experience. He served as Chief Marketing Officer of Cognos for 6+ years prior to IBM’s acquisition of Cognos. As a member of the global management team, he led Cognos’ global go-to-market strategy, encompassing both strategy and marketing execution.

Dave has also worked with a variety of technology organizations including NCR, Computervision, Surebridge, and IBM Lotus Software. He earned his degree in Business Administration from Bryant University.

Sharing business content through cloud-based content collaboration

Sharing business content through cloud-based content collaboration

July 8, 2015 | by Dave Laverty, VP Worldwide Marketing, Information Management, IBM
Enterprises today have more choices than ever before when procuring digital tools for highly effective and productive content collaboration. But it’s hard to find a solution that addresses all the requirements of managing, sharing and making content accessible across an organization internally and...

New offerings expand IBM cloud leadership

July 1, 2014 | by Dave Laverty, VP Worldwide Marketing, Information Management, IBM
IBM Navigator on Cloud, a new enterprise content management (ECM) offering, empowers organizations to innovate and gain a competitive advantage by bringing users together around content.  

Datability at CeBIT 2014

March 13, 2014 | by Dave Laverty, VP Worldwide Marketing, Information Management, IBM
Dave Laverty, Vice President, IBM Big Data & Analytics, shares highlights from CeBIT 2014.

Making Big Data Personal

July 17, 2013 | by Dave Laverty, VP Worldwide Marketing, Information Management, IBM
In today’s world of the connected customer, most business-to-business organizations have advanced contact centers. The goal is to ensure that they are ready to handle any inquiry, concern or opportunity to acquire, grow and retain customers. They also understand that with every client-facing...

Harnessing Analytics to Improve Multi-Channel Customer Interactions

June 5, 2013 | by Dave Laverty, VP Worldwide Marketing, Information Management, IBM
Just like the technology made available 100 years ago to discover oil and process it into consumable products, big data technology is still in the early stages of transforming and revolutionizing the way enterprises consume and use data more effectively to market and drive their businesses.

Turning Detailed Audience Data into True Customer Desire

May 2, 2013 | by Dave Laverty, VP Worldwide Marketing, Information Management, IBM
IBM has engaged in conversations with CMOs around the world to learn how they are interpreting this extreme focus and challenge regarding big data analytics. We believe this convergence is leading a major transformation in marketing today.