As the vice president of Worldwide Marketing, Information Management at IBM, Dave Laverty is responsible for all global marketing go-to-market initiatives for Information Management including market management, leadership positioning, demand creation programs, and industry solutions. He also has marketing responsibility for IBM’s Big Data Strategy.
Dave has more than 25 years of technology industry experience. He served as Chief Marketing Officer of Cognos for 6+ years prior to IBM’s acquisition of Cognos. As a member of the global management team, he led Cognos’ global go-to-market strategy, encompassing both strategy and marketing execution.
Dave has also worked with a variety of technology organizations including NCR, Computervision, Surebridge, and IBM Lotus Software. He earned his degree in Business Administration from Bryant University.