David Corrigan is director of product marketing for IBM's InfoSphere portfolio, which is focused on managing Trusted Information. His primary role is driving the messaging and strategy for the portfolio of information integration, data quality, master data management, data lifecycle management, and data privacy and security capabilities. Prior to his current role, David has led the product management and product marketing teams for Master Data Management (MDM), and has worked in the Information Management space for over 14 years. David holds an MBA from York University's Schulich School of Business, and an undergraduate degree from the University of Toronto. Follow David on Twitter @dcorrigan.
September 19, 2014
It seems that everyone these days is interested in big data: using more data, more quickly and making better decisions from it. How does your company interact with data? Or, more specifically, how do business users interact with data?
May 14, 2014
Confidence in information is vital for business users who make impactful decisions based on analytical insights. While easy to define, confidence has proven difficult to measure and visualize. To address this need, Aberdeen Group has developed the Information Confidence Calculator (ICC). The ICC is a tool to score and visualize trust in customer data used for various types of decisions.
March 4, 2014
There have been a number of high-profile missteps with big data in the news. One recent example is the story of OfficeMax and the “Dead Daughter” marketing mailing (read more about it here http://onforb.es/1hhjVCL).
February 20, 2014
I participated in a really rich Twitter chat yesterday on the topic of "Evolving integration and governance for big data" with thought leaders Jim Harris (
October 28, 2013
Big data means more data – from more sources, in more formats. It also involves data that is created at a more rapid pace. All of those factors make it harder to establish context. Where did this data come from? How much do you trust it? What steps were taken to correct, or massage, the data?
September 24, 2013
Confidence in big data is highly variable. Some data sources have inherent uncertainty. So why shouldn’t you spend as much time as needed to make big data perfect? Time. You simply don’t have enough time to sort out every data irregularity, every ambiguity, every incomplete attribute.
September 16, 2013
Big data confidence is essential to strong decision-making and optimal results in any business. Low levels of confidence can lead to lost time and wasted opportunity. Harness big data and use actionable insights to improve data confidence.