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Eileen Smith
Social Media Manager, Software Group Global Conferences, IBM

Eileen manages social media across SWG Global Conferences and spends most of her days immersed in Twitter, Facebook, Instagram, tumblr and other hangouts. In her previous life she was a digital editor, a columnist and a long-time satirical blogger.

Data: The good, the bad and the ugly—and what you can do about it

Data: The good, the bad and the ugly—and what you can do about it

June 8, 2015 | by Eileen Smith, Social Media Manager, Software Group Global Conferences, IBM
Separating good data from bad and taking advantage of the open source ecosystem offer key advantages for quality analytics and keen insight from valuable data. And two upcoming events offer great opportunities to learn more.
Create and maintain an adaptive organization with analytics

Create and maintain an adaptive organization with analytics

May 14, 2015 | by Eileen Smith, Social Media Manager, Software Group Global Conferences, IBM
Creating and maintaining an adaptive organization is well within reach through advanced analytics and innovation, and the right analytics solutions can help businesses transform data-driven insight into actual value without the nightmares from shifting market conditions and information overload.