Blogs

Gaurav Deshpande
Industry Marketing Manager - Communications, IBM

Gaurav Deshpande is the world-wide marketing leader for the telecommunications and media & entertainment industries for Analytics portfolio at IBM. Gaurav received his masters degree in industrial engineering from Ohio State University and a bachelor's degree from the Indian Institute of Technology, Bombay. Gaurav is a seasoned enterprise-software executive with over 20 years of experience in designing, implementing and marketing industry solutions for the communications sector at i2, QRS Corporation and IBM.

How to boost telecommunications customer satisfaction

How to boost telecommunications customer satisfaction

February 12, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
In the highly competitive telecommunications industry, providers need any edge they can get. With tremendous volumes of data in transit daily, they need a way to transform manual processes into efficient, automated systems for accessing, analyzing and deriving insight. See how Idea Cellular Ltd....
How to improve customer satisfaction by 50 percent with proactive customer service

How to improve customer satisfaction by 50 percent with proactive customer service

January 25, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
What can communications service providers do to prevent churn from dissatisfied customers? Take some tips from Cablevisión Argentina. The provider used advanced analysis to take the proactive action necessary that significantly reduced customer churn and helped boost positive customer experience.
Solving the silent customer churn in telecommunications with proactive customer service

Solving the silent customer churn in telecommunications with proactive customer service

December 21, 2015 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Silent customers are the bane of communications service providers (CSPs). They never call when there’s a problem, they never respond to customer satisfaction surveys and then they unexpectedly cancel their service. If silent customer churn impacts your CSP organization, take a look at a predictive...

How to save over a hundred million dollars per year with proactive customer service

December 17, 2015 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
What if telecommunications companies could reduce the number of incoming calls while lowering churn and increasing revenue? If this sounds too good to be true, then take a look at a new proactive customer care solution that can help companies modernize their customer service and save millions.
Improving network insight: If you had an hour to save the world

Improving network insight: If you had an hour to save the world

September 23, 2015 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
As the “tsumani of data and information” flooding organizations threatens to become overwhelming, many companies—particularly telecoms—need a solution that handles enormous data volumes with stellar performance and cost-efficiency. See how one company uses predictive analytics to tame this tsunami...
Enhancing telecommunications customer satisfaction with analytics

Enhancing telecommunications customer satisfaction with analytics

September 18, 2015 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
According to recent survey data, the telecommunications industry, in particular, seems to be challenged with customer satisfaction problems. However, one European telecommunications organization was able to address a similar problem through an advanced analytics approach that provided the insight...
Gain new insights with advanced telecommunications industry solutions

Gain new insights with advanced telecommunications industry solutions

May 28, 2015 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Net Promoter Scores often reveal levels of customer dissatisfaction with communications service providers. Discover two advanced analytics solutions from IBM that enable innovative analysis for keen insight into the customer experience.

Transforming the telecommunications industry with customer centricity

September 11, 2014 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
With mobile devices becoming an integral part of our daily lives, communications service providers have the most comprehensive view of a subscriber’s usage, behavior, lifestyle preferences, current and future needs. Telecommunications organizations can transform their customer care, marketing and...

From switchboards to motherboards: The evolution of telecommunications

April 21, 2014 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Let me begin with a story from my childhood. I grew up in India and, back in the early 80s, when Indian telecoms did not have a direct dial for international calls. My family used to call my uncle who was studying at M. I. T. and the call process was fairly complicated: we would call an...

Transforming the telecommunications industry, one customer at a time

February 24, 2014 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Telcos are sitting on a wealth of data with customer interaction data across various channels: call center call recordings, in-store and website visits, social media conversations and more. Customers are telling service providers what to build as new offerings, how to promote them and what...

Pages