Blogs

Gaurav Deshpande
Industry Marketing Manager - Communications, IBM

Gaurav Deshpande is the world-wide marketing leader for the telecommunications and media & entertainment industries for Information Agenda at IBM. Gaurav received his masters degree in industrial engineering from Ohio State University and a bachelor's degree from the Indian Institute of Technology, Bombay. Gaurav is a seasoned enterprise-software executive with over 18 years of experience in designing, implementing and marketing industry solutions for the communications sector at i2, QRS Corporation and IBM.

Transforming the telecommunications industry with customer centricity

September 11, 2014 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
With mobile devices becoming an integral part of our daily lives, communications service providers have the most comprehensive view of a subscriber’s usage, behavior, lifestyle preferences, current and future needs. Telecommunications organizations can transform their customer care, marketing and...

From switchboards to motherboards: The evolution of telecommunications

April 21, 2014 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Let me begin with a story from my childhood. I grew up in India and, back in the early 80s, when Indian telecoms did not have a direct dial for international calls. My family used to call my uncle who was studying at M. I. T. and the call process was fairly complicated: we would call an...

Transforming the telecommunications industry, one customer at a time

February 24, 2014 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Telcos are sitting on a wealth of data with customer interaction data across various channels: call center call recordings, in-store and website visits, social media conversations and more. Customers are telling service providers what to build as new offerings, how to promote them and what...

Connecting Network & Subscriber Domains with Big Data & Analytics: IBM’s Intent to Acquire The Now Factory

October 1, 2013 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
By now, you have probably read the news of IBM’s intent to acquire The Now Factory, an expert in Customer and Network Analytics for Communications Service Providers. The Now Factory solutions generate the richest and most accurate information on a customer’s experience and usage of the mobile...

Every Second Counts for CSPs

July 9, 2013 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
How CSPs are Transforming Call Centers to Lower Churn, Costs and Stress The day in the life of a call center agent can be very stressful, especially when information needed to solve the customer problem is not accurate, not up-to-date, not consolidated and not immediately available. Slow service...

CSPs: Winning the Battle for Customers and Creating New Revenue Streams

June 4, 2013 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
As industry marketing manager for Communications, I want to share with you highlights of the 2012 Big Data@Work Study covered in the executive report: Analytics: Real-world use of big data in telecommunications. The study and report, from the IBM Institute for Business Value (IBV) and Saïd Business...

Making Communications Smarter: Join IBM at TM Forum’s Management World

May 8, 2013 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Next week, thousands of telecommunications professionals will gather in Nice, France for the annual TM Forum. The top talk is about navigating the “digital storm” that is sweeping the industry. Storms are full of power and they can be disruptive. At IBM, we see the data storm as a fury of untapped...

Big Data, Big Opportunities: Telecommunications

March 7, 2013 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Communications service providers are turning their attention to mobile optimization. They have realized that customer data and location monetization is vital to growth and they need to act quickly. A new animation illustrates how big data powers mobile couponing.

Going Big with Big Data at GSMA Mobile World Congress 2013

February 20, 2013 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Mobile industry leaders will convene in Barcelona, Spain for the GSMA Mobile World Congress. Big data is having a huge impact on the mobile telecommunications market, from offering new revenue opportunities to improving customer service and reducing churn. IBM will offer several opportunities to...

Mobile Couponing: It's all about Location, Location, Location

February 5, 2013 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Improving location-based services and marketing campaign results

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