Blogs

Gaurav Deshpande
Industry Marketing Manager - Communications, IBM

Gaurav Deshpande is the world-wide marketing leader for the telecommunications and media & entertainment industries for Analytics portfolio at IBM. Gaurav received his masters degree in industrial engineering from Ohio State University and a bachelor's degree from the Indian Institute of Technology, Bombay. Gaurav is a seasoned enterprise-software executive with over 20 years of experience in designing, implementing and marketing industry solutions for the communications sector at i2, QRS Corporation and IBM.

Improving the energy and utilities industry with the Internet of Things

Improving the energy and utilities industry with the Internet of Things

May 11, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Heating-fuel delivery to rural customers in the US can be greatly inefficient when deliveries are made to half-full tanks. The practice can be costly for both the supplier and the customer. Take a look at one solution that utilized Internet of Things sensors and analytics to monitor fuel levels and...
How to build a smart city using mobile technology and IoT

How to build a smart city using mobile technology and IoT

April 15, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
The Vodafone Connected City advanced mobile communications solution is helping small cities begin reaping the benefits of mobile technology and the Internet of Things (IoT) by connecting and monitoring city infrastructure. Discover how this winning combination can help your small city achieve big...
Compliance for telecom regulations drives invaluable customer insights

Compliance for telecom regulations drives invaluable customer insights

March 21, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Compliance can mean much more than a regulatory headache if you let it. By reimagining compliance as a chance to innovate in its market, Turkish telecom provider Turkcell turned a bureaucratic headache into a business opportunity.
3 ways behavioral analytics can drive business growth

3 ways behavioral analytics can drive business growth

February 17, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Organizations in the telecommunications industry can increase revenue, reduce customer churn and focus campaigns by deriving key insight from behavioral analytics. Take a look at how one telecommunications company applied behavioral analytics to boost revenue and subscribers.
How to boost telecommunications customer satisfaction

How to boost telecommunications customer satisfaction

February 12, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
In the highly competitive telecommunications industry, providers need any edge they can get. With tremendous volumes of data in transit daily, they need a way to transform manual processes into efficient, automated systems for accessing, analyzing and deriving insight. See how Idea Cellular Ltd....
How to improve customer satisfaction by 50 percent with proactive customer service

How to improve customer satisfaction by 50 percent with proactive customer service

January 25, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
What can communications service providers do to prevent churn from dissatisfied customers? Take some tips from Cablevisión Argentina. The provider used advanced analysis to take the proactive action necessary that significantly reduced customer churn and helped boost positive customer experience.
Solving the silent customer churn in telecommunications with proactive customer service

Solving the silent customer churn in telecommunications with proactive customer service

December 21, 2015 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Silent customers are the bane of communications service providers (CSPs). They never call when there’s a problem, they never respond to customer satisfaction surveys and then they unexpectedly cancel their service. If silent customer churn impacts your CSP organization, take a look at a predictive...

How to save over a hundred million dollars per year with proactive customer service

December 17, 2015 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
What if telecommunications companies could reduce the number of incoming calls while lowering churn and increasing revenue? If this sounds too good to be true, then take a look at a new proactive customer care solution that can help companies modernize their customer service and save millions.
Improving network insight: If you had an hour to save the world

Improving network insight: If you had an hour to save the world

September 23, 2015 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
As the “tsumani of data and information” flooding organizations threatens to become overwhelming, many companies—particularly telecoms—need a solution that handles enormous data volumes with stellar performance and cost-efficiency. See how one company uses predictive analytics to tame this tsunami...
Enhancing telecommunications customer satisfaction with analytics

Enhancing telecommunications customer satisfaction with analytics

September 18, 2015 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
According to recent survey data, the telecommunications industry, in particular, seems to be challenged with customer satisfaction problems. However, one European telecommunications organization was able to address a similar problem through an advanced analytics approach that provided the insight...

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