Gaurav Deshpande is the world-wide marketing leader for the telecommunications and media & entertainment industries for Information Agenda at IBM. Gaurav received his masters degree in industrial engineering from Ohio State University and a bachelor's degree from the Indian Institute of Technology, Bombay. Gaurav is a seasoned enterprise-software executive with over 18 years of experience in designing, implementing and marketing industry solutions for the communications sector at i2, QRS Corporation and IBM.
Industry Marketing Manager - Communications, IBM
September 11, 2014
With mobile devices becoming an integral part of our daily lives, communications service providers have the most comprehensive view of a subscriber’s usage, behavior, lifestyle preferences, current and future needs. Telecommunications organizations can transform their customer care, marketing and network operations by leveraging all of the subscriber data to deliver highly targeted and personalized campaigns for higher revenue and profits, cultivate strong brand loyalty to reduce churn and achieve lower operational costs while maintaining quality of experience for subscribers.
April 21, 2014
Let me begin with a story from my childhood. I grew up in India and, back in the early 80s, when Indian telecoms did not have a direct dial for international calls. My family used to call my uncle who was studying at M. I. T.
February 24, 2014
Telcos are sitting on a wealth of data with customer interaction data across various channels: call center call recordings, in-store and website visits, social media conversations and more.
October 16, 2013
I am excited to share the details with you for the Telecommunications Track of the Business Leadership Forum at Information On Demand 2013 conference. We have an outstanding line-up of customer speakers this year including Verizon, Oi (Brazil), Smart Communications (Philippines), Telefonica (Brazil & Argentina) and Two Degrees Mobile (New Zealand).
Connecting Network & Subscriber Domains with Big Data & Analytics: IBM’s Intent to Acquire The Now Factory
October 1, 2013
By now, you have probably read the news of IBM’s intent to acquire The Now Factory, an expert in Customer and Network Analytics for Communications Service Providers.
June 4, 2013
As industry marketing manager for Communications, I want to share with you highlights of the 2012 Big Data@Work Study covered in the executive report: Analytics: Real-world use of big data in telecommunications.
May 8, 2013
Next week, thousands of telecommunications professionals will gather in Nice, France for the annual TM Forum. The top talk is about navigating the “digital storm” that is sweeping the industry.
March 7, 2013
Communications service providers are turning their attention to mobile optimization. They have realized that customer data and location monetization is vital to growth and they need to act quickly. A new animation illustrates how big data powers mobile couponing.
February 20, 2013
Mobile industry leaders will convene in Barcelona, Spain for the GSMA Mobile World Congress. Big data is having a huge impact on the mobile telecommunications market, from offering new revenue opportunities to improving customer service and reducing churn. IBM will offer several opportunities to explore products and mobile solutions.