Blogs

Gaurav Deshpande
Industry Marketing Manager - Communications, IBM

Gaurav Deshpande is the world-wide marketing leader for the telecommunications and media & entertainment industries for Analytics portfolio at IBM. Gaurav received his masters degree in industrial engineering from Ohio State University and a bachelor's degree from the Indian Institute of Technology, Bombay. Gaurav is a seasoned enterprise-software executive with over 20 years of experience in designing, implementing and marketing industry solutions for the communications sector at i2, QRS Corporation and IBM.

Untying the provider Gordian Knot for cost-effective customer experience

Untying the provider Gordian Knot for cost-effective customer experience

October 25, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Today’s telecommunications providers find themselves facing a Gordian Knot when investing in improving the customer experience cost-effectively while revenue shrinks because of a variety of factors. See what some real-world telecommunications providers are doing to attempt to untie the Gordian Knot...
Predicting our journey: The untapped potential of mining customer profiles

Predicting our journey: The untapped potential of mining customer profiles

September 29, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Where there’s a customer profile, there’s a gold mine. The question is, are you mining that data stream aggressively and regularly enough to unlock actionable consumer insight? Why failing to do so can lead to missed data monetization.
Monetizing 5G technology for virtual reality and augmented reality

Monetizing 5G technology for virtual reality and augmented reality

September 9, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
The rise of a widely used messaging app and how it helps customers fulfill jobs to be done is a telling example of innovation at work. See how advances in sharing images and video through messaging on mobile devices offers a lesson in how communications service providers can drive enhanced,...
Customer care professionals: Don't ignore the elephant in the room

Customer care professionals: Don't ignore the elephant in the room

August 19, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Price may be the assumed number one factor for customer loyalty to telecommunications provider services, but quality of service actually tends to rate higher than cost. See why telecommunications providers need to consider the customer experience holistically when addressing the elephant in the...
Is the brain the answer to superior telecom customer care?

Is the brain the answer to superior telecom customer care?

August 9, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
The numbers tell the story. High costs and poor rankings continue to plague telecommunications organizations and their traditional customer care call center operations. See how two key areas of the brain—one that controls reactive response and one that orchestrates proactive response—may be the key...
Improving the energy and utilities industry with the Internet of Things

Improving the energy and utilities industry with the Internet of Things

May 11, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Heating-fuel delivery to rural customers in the US can be greatly inefficient when deliveries are made to half-full tanks. The practice can be costly for both the supplier and the customer. Take a look at one solution that utilized Internet of Things sensors and analytics to monitor fuel levels and...
How to build a smart city using mobile technology and IoT

How to build a smart city using mobile technology and IoT

April 15, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
The Vodafone Connected City advanced mobile communications solution is helping small cities begin reaping the benefits of mobile technology and the Internet of Things (IoT) by connecting and monitoring city infrastructure. Discover how this winning combination can help your small city achieve big...
Compliance for telecom regulations drives invaluable customer insights

Compliance for telecom regulations drives invaluable customer insights

March 21, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Compliance can mean much more than a regulatory headache if you let it. By reimagining compliance as a chance to innovate in its market, Turkish telecom provider Turkcell turned a bureaucratic headache into a business opportunity.
3 ways behavioral analytics can drive business growth

3 ways behavioral analytics can drive business growth

February 17, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
Organizations in the telecommunications industry can increase revenue, reduce customer churn and focus campaigns by deriving key insight from behavioral analytics. Take a look at how one telecommunications company applied behavioral analytics to boost revenue and subscribers.
How to boost telecommunications customer satisfaction

How to boost telecommunications customer satisfaction

February 12, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
In the highly competitive telecommunications industry, providers need any edge they can get. With tremendous volumes of data in transit daily, they need a way to transform manual processes into efficient, automated systems for accessing, analyzing and deriving insight. See how Idea Cellular Ltd....

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