Blogs

Graeme Noseworthy
Marketing and Advertising, RapidMiner, Inc.

Graeme Noseworthy is a marketer on a mission. 

Graeme’s sole focus is to develop and deliver the content and programs that demonstrate the value that RapidMiner's advanced analytics software, solutions, and services provide to companies across industries so they can use previously unexplored data to inform their decisions, optimize their processes, and take advantage of the highest level of business intelligence.

Before joining RapidMiner, Graeme was a passionate and recognized IBMer working with the Watson Foundations Big Data & Analytics Platform for digital marketing, media & entertainment professionals and their CMOs around the world. 

Graeme has also been on the agency side when he worked at a Massachusetts based advertising firm. As Client Engagement Director, he lead the charge in opening up new lines of business and creating innovative content across a wide variety of client and project types. Prior to that, Graeme created and implemented the strategic marketing plans and programs for the Staffing Industry Segment at Monster Worldwide. 

Graeme is a graduate of Bridgewater State College and he has built a career by serving on the front lines of sales, business development and marketing operations for a series of industry leading high tech companies and marketing service providers.

Switching hats from media industry leader to media consumer

What would you do with your data?

September 19, 2014 | by Graeme Noseworthy, Marketing and Advertising, RapidMiner, Inc.
At IBM Insight, we have sessions specifically geared to the media and entertainment industry—your industry. But, we don't want you to just come and listen to us talk about audience analytics and demand forecasting. We want you to switch hats so we can listen to you.

How leading media companies increase customer value

September 9, 2014 | by Graeme Noseworthy, Marketing and Advertising, RapidMiner, Inc.
Throughout the year, I’ve been participating in a series of day-long “Art of the Possible” sessions with clients that run the gamut of media and entertainment. I’ve met with cable companies, broadcast TV providers, movie studios, sports networks and beyond. These sessions are intense, provocative...

Madison Avenue’s moonshot is fueled by 1s and 0s

June 26, 2014 | by Graeme Noseworthy, Marketing and Advertising, RapidMiner, Inc.
The date is June 26, 1969. Mankind is getting ready to launch three brave astronauts into space; two of which will walk on the surface of the moon and change history forever. Meanwhile, another change is taking place: the rise of the computer in the workplace and the importance of applying data to...

Beyond ratings: Applications of Hadoop in media and entertainment

June 4, 2014 | by Graeme Noseworthy, Marketing and Advertising, RapidMiner, Inc.
The goal of moving beyond basic TV ratings and simple consumer demographics to establishing a secure analytics environment to integrate subscriber, set-top-box and third-party, enriched data in near real time is something leading media and entertainment organizations continue to embrace. After all...

From audiences to individuals: Gaining focus through advanced analytics

May 12, 2014 | by Graeme Noseworthy, Marketing and Advertising, RapidMiner, Inc.
Leading media and entertainment companies need to stop guessing and start knowing. They need the ability to analyze all available data, from inside and outside the enterprise, as it is generated, in real time, at high velocity. They can no longer wait to analyze data after it’s been processed and...

The brave new world of marketing is pi-shaped

March 14, 2014 | by Graeme Noseworthy, Marketing and Advertising, RapidMiner, Inc.
The two prongs of the pi-shaped marketers represent the “left brained and right brained" aspects of skill where the brand-experiential-emotional side of marketing meets the analytical-quantitative-technology side. This “modern marketer,” as Ashley Friedlein, CEO of Econsultancy, puts it, is a blend...

In search of the triple win

January 31, 2014 | by Graeme Noseworthy, Marketing and Advertising, RapidMiner, Inc.
By now you have, no doubt, read countless New Year’s big data prediction posts. I’m sure many of them gave you a well-informed look ahead to this year’s applications of advanced analytics and cognitive computing to help companies acquire, grow and retain customers. I’d like to make a prediction...

Applications of predictive analytics above the 85th parallel

December 10, 2013 | by Graeme Noseworthy, Marketing and Advertising, RapidMiner, Inc.
Last year, I was lucky enough to interview the one and only Santa Claus during some deep-diving research into holiday marketing and seasonal retail trends. As I started to reflect on my exchange with jolly old St. Nick, I began to realize that Santa was primarily applying analytics for big data...

Predicting Relationships between Social Signals and Box Office Sales

November 1, 2013 | by Graeme Noseworthy, Marketing and Advertising, RapidMiner, Inc.
In my last post, we explored how audience data sources from inside and outside of the media organization can be “unified and utilized” for game-changing applications such as demand forecasting for Opening Weekend Box Office (OWBO) using big data analytics. Our results showed that IBM achieved high...

Movie Marketing Predictions for Opening Weekend Box Office

October 2, 2013 | by Graeme Noseworthy, Marketing and Advertising, RapidMiner, Inc.
The power of the connected consumer, digital influence and ubiquitous distribution are among the factors requiring that movie studios increasingly focus on delivering audience intelligence capabilities to enable the media enterprise business teams.

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