Blogs
Graeme Noseworthy
Strategic Messaging Director - Big Data for Marketing, Media & Entertainment
Graeme Noseworthy is a marketer on a mission. Graeme’s sole focus is to develop and deliver the messaging and marketing that demonstrate the value that IBM’s PureData Systems & Big Data Platform deliver to digital marketing, media & entertainment professionals and their CMOs around the world. Before becoming a dedicated and passionate IBMer, Graeme worked as a Client Engagement Director at a Massachusetts based advertising agency where he lead the charge in opening up new lines of business and creating innovative content across a variety of industries and client types. Prior to working on the agency side, Graeme created and implemented the strategic marketing plans and programs for the Staffing Industry Segment at Monster Worldwide. Graeme is a graduate of Bridgewater State College and he has built a career by serving on the front lines of sales, business development and marketing operations for a series of industry leading high tech companies and marketing service providers. Read more about Graeme's career on LinkedIn or see what he is up to on Twitter at http://twitter.com/graemeknows
Positioning Up in the Journey to Enhanced Customer Analytics
April 24, 2013
Explore where Media & Entertainment organizations typically sit in the customer analytics journey and start looking at realistic solution strategies that keep you moving down the path.
Read More
Delivering On-Demand Analytics at the Speed of Thought
March 25, 2013
It’s a classic "fairy tale of star-crossed lovers." Leading global information and measurement company meets multinational technology and consulting corporation. They talk big data, analytics, technology and positive business outcomes. It was love at first sight.
Read More
The Big Datastillery: Strategies to Accelerate the Return on Digital Data
March 18, 2013
IBM recently hosted a webinar that covered the results of the Aberdeen 2013 Big Data for Marketing survey. As a follow up to the event, we created an infographic that summarizes the research in a way that is both interesting and fun to digest and share.
Read More
Webinar Replay: Discovering Customer Insights At Speed And Scale
March 13, 2013
Marketing professionals understand that reliable customer and campaign information is one of the most valuable assets for producing effective, targeted marketing and for creating lasting business value. Read More
Principles of Change: How Big Data is Shifting Paradigms One Industry at a Time
March 12, 2013
Within a few days of one another, IBM CEO Ginni Rometty shared her 3 Principles of Change at the Council on Foreign Relations, and the Wall Street Journal published a special series on big data and how it is changing the equation for business. This blog post reviews the key thoughts behind both events.
Read More
Moneyball Meets Marketing: Leveraging Big Data Analytics to Improve Results
March 5, 2013
“Moneyball” was the story of data-driven strategies being fully leveraged for success. It’s a phenomenon that’s moved beyond baseball. Now, we’re starting to see a similar trend at work with best-in-class CMOs, digital marketers, ad tech firms, marketing service providers and retail operations as they all work to gain an enhanced 360o view of the customer.
Read More
Harness the Power of Big Data for a New Economy
February 27, 2013
We are experiencing the creation of an economy powered by a new business resource: big data.
Although most assets deplete with use, data is self-perpetuating. Leading organizations are leveraging an analytics-driven approach—fueled by data—to achieve sustainable marketplace advantage and create entirely new business models.
Read More
It’s Time for Marketing to Share the Love!
February 14, 2013
See the Valentine's Day cards that marketers should send their customers as they use big data technologies to better understand - and love - them.
Read More
Unlocking Big Data: Assess Your Competency
February 5, 2013
Survey from IDC assesses your organization's readiness for big data
Read More
Enabling Marketers to Do More with Less Using Data-Driven Ad Targeting
January 29, 2013
All too often, CMOs underestimate the importance of targeted advertising in the value chain and, worse, consumers think it’s an invasive breech of privacy. The truth is far less dramatic. Sophisticated ad targeting through big data analytics creates a win-win situation for both advertisers and consumers when the effective use of highly relevant messages and offers become personalized for the individual
Read More
Pages
