Blogs

Graeme Noseworthy
Strategic Messaging Director - Big Data for Marketing, Media & Entertainment

Graeme Noseworthy is a marketer on a mission. Graeme’s sole focus is to develop and deliver the messaging and marketing that demonstrate the value that IBM’s PureData Systems & Big Data Platform deliver to digital marketing, media & entertainment professionals and their CMOs around the world. Before becoming a dedicated and passionate IBMer, Graeme worked as a Client Engagement Director at a Massachusetts based advertising agency where he lead the charge in opening up new lines of business and creating innovative content across a variety of industries and client types. Prior to working on the agency side, Graeme created and implemented the strategic marketing plans and programs for the Staffing Industry Segment at Monster Worldwide. Graeme is a graduate of Bridgewater State College and he has built a career by serving on the front lines of sales, business development and marketing operations for a series of industry leading high tech companies and marketing service providers. Read more about Graeme's career on LinkedIn or see what he is up to on Twitter at http://twitter.com/graemeknows

The brave new world of marketing is pi-shaped

March 14, 2014
The two prongs of the pi-shaped marketers represent the “left brained and right brained" aspects of skill where the brand-experiential-emotional side of marketing meets the analytical-quantitative-technology side. This “modern marketer,” as Ashley Friedlein, CEO of Econsultancy, puts it, is a blend of the traditional and the digital. And now more than ever, marketers need to have both sides of that knowledge. Read More

In search of the triple win

January 31, 2014
By now you have, no doubt, read countless New Year’s big data prediction posts. I’m sure many of them gave you a well-informed look ahead to this year’s applications of advanced analytics and cognitive computing to help companies acquire, grow and retain customers. Read More

Applications of predictive analytics above the 85th parallel

December 10, 2013
Last year, I was lucky enough to interview the one and only Santa Claus during some deep-diving research into holiday marketing and seasonal retail trends. As I started to reflect on my exchange with jolly old St. Nick, I began to realize that Santa was primarily applying analytics for big data exploration and operations analysis. It seemed to me like something was missing. And so, it was time to reach out to him again. I knew I had to act quickly before he was ready to suit up, fly out and get his Christmas on. Read More

Predicting Relationships between Social Signals and Box Office Sales

November 1, 2013
In my last post, we explored how audience data sources from inside and outside of the media organization can be “unified and utilized” for game-changing applications such as demand forecasting f Read More

Movie Marketing Predictions for Opening Weekend Box Office

October 2, 2013
The power of the connected consumer, digital influence and ubiquitous distribution are among the factors requiring that movie studios increasingly focus on delivering audience intelligence capabilities to enable the media enterprise business teams. Read More

Acquire, Grow, Retain: Enhancing the 360 View of the Customer

September 4, 2013
Gaining a 360o view of customers can provide organizations with valuable information about how to better serve their customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge. Read More

Personalizing Content for Individual Audience Members

August 14, 2013
Media and entertainment companies are in the midst of a fundamental shift in audience engagement. Read More

Big Data in Marketing: Creating New Opportunities for Collaboration

July 18, 2013
CMOs are enhancing their abilities to contribute not only to the marketing of new products, but also in their development, design, sale and support. These are all data-centric functions that are working together, today to drive business success. Read More

Delivering Smarter Customer Experiences in Media & Entertainment

May 30, 2013
With access to vast and various data sources, media companies are striving to build closer relationships with their customers at a level where they can finally understand them as individuals. New big data and predictive analytics capabilities allow them to analyze customer and behavioral data – simultaneously – to create detailed, highly personalized customer profiles.  Read More

Positioning Up in the Journey to Enhanced Customer Analytics

April 24, 2013
Explore where Media & Entertainment organizations typically sit in the customer analytics journey and start looking at realistic solution strategies that keep you moving down the path. Read More

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