Blogs

Graeme Noseworthy
Senior Content Marketing Manager, Communications Sector, IBM Analytics

Graeme Noseworthy is a marketer on a mission.

Graeme’s sole focus is to develop and deliver the creative content and social media that demonstrate the value that IBM's products and services provide to communications companies around the world so they can build a smarter planet.

Before re-joining IBM, Graeme was Senior Marketing Director at RapidMiner, a mid-stage analytics startup in Cambridge, MA. Prior to that, Graeme spent several years at IBM in various big data and analytics roles supporting the adtech, marketing, media and entertainment industries.

Graeme has also been on the agency side when he worked at a Massachusetts based advertising firm. As a Client Engagement Director, he lead the charge in opening up new lines of business and creating innovative on and offline content across a wide variety of client and project types. After the turn of the century, Graeme survived the dot com boom and ended up creating and implementing the strategic marketing plans and programs for the previously-untapped Staffing Industry Segment at Monster Worldwide.

Since graduating from Bridgewater State College, Graeme has built a career by serving on the front lines of sales, business development and marketing for a series of industry leading high tech companies and marketing service providers throughout the Commonwealth.

The holy grail of programmatic advertising

The holy grail of programmatic advertising

June 30, 2016 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
In today’s digital landscape, technology offers compelling motivation to capitalize on data-driven evolution opportunities for adding value on both the advertiser and consumer sides of the targeted digital marketing equation. Discover why understanding consumers and what they really want is...
Preventing customer churn through proactive customer care

Preventing customer churn through proactive customer care

June 30, 2016 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Telecommunications organizations cannot ignore the need to engage in the moment by quickly and accurately predicting or detecting network and device problems that may affect the customer experience. Engaging in the moment requires proactive approaches to customer care that can greatly minimize...

How to use data for audience analysis

May 31, 2016 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
In the media and entertainment industry, audience analysis should be priority one for executives. Listen to an audio presentation of a white paper that explores the industry trends and highlights that can drive widespread adoption of audience analytics.

CSPs: Why are you struggling with your net promoter score?

May 27, 2016 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
An entire new ecosystem of competing communications service providers (CSPs) has emerged from a rising tide of over-the-top services delivery. Listen to an audio presentation of a white paper that delves into revenue generation opportunities for CSPs created by the application of net promoter...
Mobile: The new business requirement for the 21st century

Mobile: The new business requirement for the 21st century

March 30, 2016 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Are you placing yourself within the convergence of telecommunications and media? Discover how you can use cognitive computing and advanced predictive analytics to take advantage of the opportunities offered by mobile technology in the ever-evolving modern business environment.
Power up your analytics to improve the gaming experience

Power up your analytics to improve the gaming experience

February 18, 2016 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
You may be surprised to discover that the power of analytics can be successfully applied to games of chance and skill. See how two prominent businesses involved in casual online games and retail lotteries use analytics to score points with their customers.
Taking media analytics over the top isn’t as easy as it should be

Taking media analytics over the top isn’t as easy as it should be

January 29, 2016 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
The media and entertainment industry faces rising challenges when it comes to the delivery of over-the-top (OTT) content—audio, video and other media streamed over the Internet. Take a look at two key issues that are at the root of these challenges despite the advanced analytics platforms that...
Santa’s secret solutions for gaining insights on the most important night of the year

Santa’s secret solutions for gaining insights on the most important night of the year

December 16, 2015 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Anyone involved in business can benefit from current data and analytics solutions—even Santa. In this “interview,” find out how the man in the red suit uses these solutions to gain insights into what kids want.

The two secrets millennials don’t want you to know

December 4, 2015 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Millennials today take full advantage of the myriad ways of consuming content. But for media and entertainment companies, this fact presents a massive marketing challenge. But there are two secrets millennials don’t want you to know.
Step outside your analytics comfort zone to drive cross-industry innovation

Step outside your analytics comfort zone to drive cross-industry innovation

October 19, 2015 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
When you step outside your analytics comfort zone, you could bring groundbreaking innovations with you when you step back in. Take a look at how cross-industry analytics applications are carrying businesses to new frontiers.

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