Blogs

Graeme Noseworthy
Senior Content Marketing Manager, Communications Sector, IBM Analytics

Graeme Noseworthy is a marketer on a mission.

Graeme’s sole focus is to develop and deliver the creative content and social media that demonstrate the value that IBM's products and services provide to communications companies around the world so they can build a smarter planet.

Before re-joining IBM, Graeme was Senior Marketing Director at RapidMiner, a mid-stage analytics startup in Cambridge, MA. Prior to that, Graeme spent several years at IBM in various big data and analytics roles supporting the adtech, marketing, media and entertainment industries.

Graeme has also been on the agency side when he worked at a Massachusetts based advertising firm. As a Client Engagement Director, he lead the charge in opening up new lines of business and creating innovative on and offline content across a wide variety of client and project types. After the turn of the century, Graeme survived the dot com boom and ended up creating and implementing the strategic marketing plans and programs for the previously-untapped Staffing Industry Segment at Monster Worldwide.

Since graduating from Bridgewater State College, Graeme has built a career by serving on the front lines of sales, business development and marketing for a series of industry leading high tech companies and marketing service providers throughout the Commonwealth.

Taking media analytics over the top isn’t as easy as it should be

Taking media analytics over the top isn’t as easy as it should be

January 29, 2016 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
The media and entertainment industry faces rising challenges when it comes to the delivery of over-the-top (OTT) content—audio, video and other media streamed over the Internet. Take a look at two key issues that are at the root of these challenges despite the advanced analytics platforms that...
Santa’s secret solutions for gaining insights on the most important night of the year

Santa’s secret solutions for gaining insights on the most important night of the year

December 16, 2015 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Anyone involved in business can benefit from current data and analytics solutions—even Santa. In this “interview,” find out how the man in the red suit uses these solutions to gain insights into what kids want.

The two secrets millennials don’t want you to know

December 4, 2015 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Millennials today take full advantage of the myriad ways of consuming content. But for media and entertainment companies, this fact presents a massive marketing challenge. But there are two secrets millennials don’t want you to know.
Step outside your analytics comfort zone to drive cross-industry innovation

Step outside your analytics comfort zone to drive cross-industry innovation

October 19, 2015 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
When you step outside your analytics comfort zone, you could bring groundbreaking innovations with you when you step back in. Take a look at how cross-industry analytics applications are carrying businesses to new frontiers.

Switching hats from media industry leader to media consumer

What would you do with your data?

September 19, 2014 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
At IBM Insight, we have sessions specifically geared to the media and entertainment industry—your industry. But, we don't want you to just come and listen to us talk about audience analytics and demand forecasting. We want you to switch hats so we can listen to you.

How leading media companies increase customer value

September 9, 2014 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Throughout the year, I’ve been participating in a series of day-long “Art of the Possible” sessions with clients that run the gamut of media and entertainment. I’ve met with cable companies, broadcast TV providers, movie studios, sports networks and beyond. These sessions are intense, provocative...

Trading the Currency of Relevance

Providing the content people want, when and where they want it, is now a consumer requirement

June 27, 2014 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Providing the content people want, when and where they want it, is now a consumer requirement

Madison Avenue’s moonshot is fueled by 1s and 0s

June 26, 2014 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
The date is June 26, 1969. Mankind is getting ready to launch three brave astronauts into space; two of which will walk on the surface of the moon and change history forever. Meanwhile, another change is taking place: the rise of the computer in the workplace and the importance of applying data to...

Beyond ratings: Applications of Hadoop in media and entertainment

June 4, 2014 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
The goal of moving beyond basic TV ratings and simple consumer demographics to establishing a secure analytics environment to integrate subscriber, set-top-box and third-party, enriched data in near real time is something leading media and entertainment organizations continue to embrace. After all...

From audiences to individuals: Gaining focus through advanced analytics

May 12, 2014 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Leading media and entertainment companies need to stop guessing and start knowing. They need the ability to analyze all available data, from inside and outside the enterprise, as it is generated, in real time, at high velocity. They can no longer wait to analyze data after it’s been processed and...

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