As IBM's big data evangelist, James Kobielus is IBM Senior Program Director, Product Marketing, Big Data Analytics solutions. He is an industry veteran, a popular speaker and social media participant and a thought leader in big data, Hadoop, enterprise data warehousing, advanced analytics, business intelligence, data management and next best action technologies.
March 6, 2014
Participatory observation is a valuable data-gathering method in any research discipline that involves studying human behavior. That includes any business function that focuses on customer engagement—especially marketing, customer service and sales.
February 28, 2014
If you've been following our announcements recently, you're well aware that IBM is moving our big data and analytics portfolio inexorably into the cloud.
February 27, 2014
Cities are temporal rhythms of patterned activity. Just as each community has a distinctive spatial footprint when viewed from space, each has an ambient footprint.
February 20, 2014
Marketing comes down to demand generation, and that requires at least a rough idea of what makes people tick.
February 13, 2014
The recent death of folk music legend Pete Seeger brought to mind his beautiful song "Where Have All the Flowers Gone?" which he co-wrote with Joe Hickerson.
February 6, 2014
Customer experience is deceptively qualitative. Your customer engagement channels continuously produce big data that describes every aspect of that experience. To the extent that you don't measure, manage and govern that data as a key business resource—and analyze it with every quantitative tool in your portfolio—you risk losing touch with customers.
January 30, 2014
Where global survival is concerned, no one can truly be an optimist or pessimist.
January 16, 2014
In the cloud, crowdsourcing means tapping into all of the expertise that's in the ecosystem. This world's problems are too large for any one person to have all the answers.
January 10, 2014
It looks like a lot of industry people are having a lot of serious fun in Las Vegas this week at the annual Consumer Electronics Show (CES). The event has always been a media magnet, showcasing new trends, hot gadgets and seemingly crazy ideas from hopeful innovators.