You are hereHome › Blogs
Big Data Evangelist
As IBM's big data evangelist, James Kobielus is IBM Senior Program Director, Product Marketing, Big Data Analytics solutions. He is an industry veteran, a popular speaker and social media participant, and a thought leader in Big Data, Hadoop, enterprise data warehousing, advanced analytics, business intelligence, data management, and next best action technologies
October 1, 2012
Expertise is precious and hard-won. Perhaps you’ve cultivated it in-house through long-term investment in staff skills and training, in which case you risk having it walk all out the door at any time. Perhaps you’ve recruited experts externally, and paid a premium for their specialties.
September 11, 2012
As a business asset, “next best action” is not a secret sauce.
September 10, 2012
Predictive analytics is not just about forecasting what might happen. It’s also about detecting the warning signs of bad things that, if we don’t act quickly, might prove catastrophic or highly disruptive.
August 30, 2012
We can argue till we’re blue in the face on the issue of whether a true data scientist must have academic credentials. But no one doubts that credentials mean little if you can’t actually do the work.
August 29, 2012
“Next best action” is a hot focus area in customer-facing business processes, especially marketing, sales and service. But it has just as great a potential in back-end business processes, and, in fact, ensures that many companies operate smoothly.
August 24, 2012
Here are the quick-hit ponderings that I posted on various LinkedIn big data discussion groups this past week. I went deeper on information glut, Hadoop uber-alles, experience optimization, sexy statistics, and complex event processing:
August 22, 2012
"Next best action” is a hot focus area under big data, advanced analytics, digital marketing, smarter commerce and other business imperatives. Enterprises have been doing next best action, in various forms, for years.