Jane is an experienced marketing professional, currently marketing to marketing directors, by driving thought leadership programmes to help to grow IBM’s presence in the UK digital front office marketplace. Driving digital and physical marketing campaigns, Jane works with VPs and Directors of marketing, digital, customer insight and customer service, to develop their relationships with IBM, in particular with consultants from IBM Interactive Experience.
February 13, 2014| by
Demand Programmes, IBM Marketing, IBM
We all know we need to use insight to engage with customers, the question most of us are still grappling with is how? How do we create a strategy for handling big data and is there anything we can learn from the sports teams like England Rugby about how they use analytics to engage their fans?...