Blogs

Jennifer Goforth Gregory
Technical Writer

Jennifer Goforth Gregory has been writing professionally for over 20 years, including technical writing, blogs, trade magazine articles and ghostwriting. She writes on a wide variety of topics, including data analytics, technology, B2B, hospitality and finance. Jennifer lives in Raleigh, North Carolina. Jennifer's work has been published in a variety of print and online publications including Entrepreneur.com, Atlantic.com, FOXBusiness, MSN Money and Success magazine. She has also written for a wide variety of brands including Samsung, Ameriprise, Allstate, State Farm, Costco, Infusionsoft, Microsoft, Adobe and Intuit. Jennifer has a Masters degree in Technical Writing with a specialization in Technology and worked at both IBM and Arthur Andersen.

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

3 eco-friendly analytics solutions for freight companies

3 eco-friendly analytics solutions for freight companies

May 19, 2016 | by Jennifer Goforth Gregory, Technical Writer
Environmentally friendly processes are becoming an important consideration for consumers. Analytics-fueled strategies for minimizing the environmental impact of driving practices can help your company reduce its carbon footprint and gain a competitive advantage with green-minded consumers.
Improving patient care quality: 3 ways health organizations use predictive analytics

Improving patient care quality: 3 ways health organizations use predictive analytics

May 12, 2016 | by Jennifer Goforth Gregory, Technical Writer
By using predictive analytics, providers can use real-time data to see risk factors that previously went undetected. Armed with this information, healthcare systems can then intervene and hopefully change the course of the patient's future health.
Big data in healthcare: The secret to calculating total cost of care

Big data in healthcare: The secret to calculating total cost of care

May 3, 2016 | by Jennifer Goforth Gregory, Technical Writer
Determining the total cost of care for a patient is not an easy task. By using big data in healthcare, however, providers can accurately determine the overall cost and use this insight to provide higher quality service at a lower price tag.
Airlines can increase customer satisfaction and operational efficiency with big data

Airlines can increase customer satisfaction and operational efficiency with big data

April 28, 2016 | by Jennifer Goforth Gregory, Technical Writer
Nobody likes to be delayed or have their travel plans disrupted. By using data analtyics, airlines can detect potential operational problems before an issue actually occurs and reduce disruptions.
Patient health monitoring: Improving quality of care with real-time analytics

Patient health monitoring: Improving quality of care with real-time analytics

April 26, 2016 | by Jennifer Goforth Gregory, Technical Writer
By remotely monitoring patients, doctors can reduce costly visits while still providing top-quality care for their patients. Real-time analytics allows doctors to immediately spot problems and intervene, even before patients know something is wrong.
3 ways data analytics can reduce total healthcare costs

3 ways data analytics can reduce total healthcare costs

March 17, 2016 | by Jennifer Goforth Gregory, Technical Writer
It's no secret that there are wasted resources in the healthcare system, but it can often be hard to find areas where small changes can result in big savings. With data analytics, however, providers can find cost-saving measures that also improve the quality of patient care.
Airline marketing strategies: Giving customers perks they didn't know they wanted

Airline marketing strategies: Giving customers perks they didn't know they wanted

March 8, 2016 | by Jennifer Goforth Gregory, Technical Writer
In recent years, customer loyalty has become even more important to airlines' success. By using data analytics to understand customers' needs, airlines can determine how to stand out from competitors and offer meaningful customer experiences based on individual preferences.
How to reduce healthcare finance risk through data analytics

How to reduce healthcare finance risk through data analytics

March 3, 2016 | by Jennifer Goforth Gregory, Technical Writer
Cash is king. With the challenges and changes in healthcare, many hospitals are struggling with cash flow issues. By using data analytics, CFOs can better forecast cash flow and optimize collections.
Improve customer satisfaction by using data analytics to refine the billing process

Improve customer satisfaction by using data analytics to refine the billing process

March 1, 2016 | by Jennifer Goforth Gregory, Technical Writer
When looking to improve customer satisfaction, most telecommunications providers immediately think of streamlining the call center, reducing outages and increasing technician success. Billing is typically an afterthought and not linked to customer satisfaction, but organizations that don't improve...

How to improve customer relationships through digitalization

February 19, 2016 | by Jennifer Goforth Gregory, Technical Writer
It's a mad, mad, mad digital world, with digital connections, purchases and reservations to be made around the clock and around the world. Deeper insights gleaned from a broad array of digital sources can help travel providers increase demand while managing customer expectations.

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