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Jennifer Goforth Gregory
Technical Writer

Jennifer Goforth Gregory has been writing professionally for over 20 years, including technical writing, blogs, trade magazine articles and ghostwriting. She writes on a wide variety of topics, including data analytics, technology, B2B, hospitality and finance. Jennifer lives in Raleigh, North Carolina. Jennifer's work has been published in a variety of print and online publications including Entrepreneur.com, Atlantic.com, FOXBusiness, MSN Money and Success magazine. She has also written for a wide variety of brands including Samsung, Ameriprise, Allstate, State Farm, Costco, Infusionsoft, Microsoft, Adobe and Intuit. Jennifer has a Masters degree in Technical Writing with a specialization in Technology and worked at both IBM and Arthur Andersen.

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

Predictive analytics: The key to reducing outages and increasing customer satisfaction

Predictive analytics: The key to reducing outages and increasing customer satisfaction

January 27, 2016 | by Jennifer Goforth Gregory, Technical Writer
No one likes it when their phone doesn't work. Using predictive analytics, you can take action to prevent outages and increase customer satisfaction.
Innovative hospitality: 3 ways to use data-driven guest personalization to increase revenue

Innovative hospitality: 3 ways to use data-driven guest personalization to increase revenue

January 25, 2016 | by Jennifer Goforth Gregory, Technical Writer
Hotels cannot produce results by simply collecting the right data. Revenue increases can be generated when hotels use this information to create personalized experiences for each guest through specialized offers, upsells and services.
3 ways to use an enterprise data hub effectively

3 ways to use an enterprise data hub effectively

December 29, 2015 | by Jennifer Goforth Gregory, Technical Writer
Data storage is an important consideration. The old models of extracting and converting data simply don't work with data analytics. There is too much data in too many different formats. The solution is using an enterprise data hub to store all of your data in the same location and in the same...
Customer satisfaction data: The answers are on social media

Customer satisfaction data: The answers are on social media

November 23, 2015 | by Jennifer Goforth Gregory, Technical Writer
Social media can give you many of the answers necessary to help educate customers on your current features, services and billing. By taking advantage of this readily available data and analyzing it to address areas where your customers need additional information, you can likely increase customer...
Employee satisfaction data increases productivity by engaging workers

Employee satisfaction data increases productivity by engaging workers

November 11, 2015 | by Jennifer Goforth Gregory, Technical Writer
Every company, regardless of its size and resources, can use employee satisfaction data to increase workers' happiness. Recent research has found that engaged workers are significantly more productive.
Improve gaps in care: No more telephone game during transitions

Improve gaps in care: No more telephone game during transitions

November 9, 2015 | by Jennifer Goforth Gregory, Technical Writer
Transitions are important in healthcare. Even more important is ensuring that patient information follows people when they shift from one provider to another or move to a different facility. Learn how three hospitals have successfully used data analytics during transitions to reduce costs and...
Patient analytics: 3 ways data can help physicans make faster decisions

Patient analytics: 3 ways data can help physicians make faster decisions

October 16, 2015 | by Jennifer Goforth Gregory, Technical Writer
Healthcare professionals can provide personalized care by analyzing the each patient's data. This includes mHealth data, risk calculators, drug summaries and health records.
5 innovative healthcare trends that are right around the corner

5 innovative healthcare trends that are right around the corner

October 15, 2015 | by Jennifer Goforth Gregory, Technical Writer
With new models of patient care, it's essential to develop new, effective ways to manage information. Providers are increasingly turning to data analytics to take advantage of innovative healthcare trends.
Chief data officers using data to drive ROI from smiles

Chief data officers using data to drive ROI from smiles

October 13, 2015 | by Jennifer Goforth Gregory, Technical Writer
Many travel and hospitality companies are turning to data analytics to monetize customer satisfaction and drive greater customers. Businesses can use insights gleaned from big data analytics to provide personalized service, proactively address issues in real time and gain better understanding of...
Building customer loyalty: More than just rewards and punch cards

Building customer loyalty: More than just rewards and punch cards

October 8, 2015 | by Jennifer Goforth Gregory, Technical Writer
In the business world, the word "loyalty" conjures up images of key ring cards, punch systems and reward points. But telecommunications providers that use these systems for building customer loyalty are only seeing part of the picture. "Loyalty is no longer a function of rewards programs and...