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Jennifer Goforth Gregory
Technical Writer

Jennifer Goforth Gregory has been writing professionally for over 20 years, including technical writing, blogs, trade magazine articles and ghostwriting. She writes on a wide variety of topics, including data analytics, technology, B2B, hospitality and finance. Jennifer lives in Raleigh, North Carolina. Jennifer's work has been published in a variety of print and online publications including Entrepreneur.com, Atlantic.com, FOXBusiness, MSN Money and Success magazine. She has also written for a wide variety of brands including Samsung, Ameriprise, Allstate, State Farm, Costco, Infusionsoft, Microsoft, Adobe and Intuit. Jennifer has a Masters degree in Technical Writing with a specialization in Technology and worked at both IBM and Arthur Andersen.

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

Natural disaster alerts: Telecommunications providers can save lives through data

Natural disaster alerts: Telecommunications providers can save lives through data

October 6, 2015 | by Jennifer Goforth Gregory, Technical Writer
My phone buzzed, as it had all day, with tornado warnings and natural disaster alerts from the weather station serving towns over an hour away. I almost ignored it, but I was glad I glanced down. A twister was headed right toward my home. The house was unscathed, but others in the area were not so...
Incorrect billing management: Using data to spot and prevent false charges

Incorrect billing management: Using data to spot and prevent false charges

October 5, 2015 | by Jennifer Goforth Gregory, Technical Writer
Although cramming — a company fraudulently charging someone's phone bill — technically is the fault of a third party, consumers assume that the charge is due to their carriers' incorrect billing management. Therefore, they typically direct their frustration and mistrust toward their...

The Internet of Things impact: Telco challenges and opportunities

October 2, 2015 | by Jennifer Goforth Gregory, Technical Writer
Much of our lives already revolve around smart devices. But our reliance is about to become much stronger. The Internet of Things impact is set to expand as the market for network-enabled devices is expected to hit $7.1 trillion by 2020, according to an IDC study reported on ZDNet. The Internet of...
Personalized patient care: Using data analytics to reduce office visits and improve patient health

Personalized patient care: Using data analytics to reduce office visits and improve patient health

September 23, 2015 | by Jennifer Goforth Gregory, Technical Writer
By using data analytics to provide personalized patient care, you can improve your patients' health and reduce their office visits.

A predictive analytics tool can save your customers time and help the economy

August 27, 2015 | by Jennifer Goforth Gregory, Technical Writer
Your telecommunications company has its big data strategy down to a science. You collect data, mine it and then use it to provide personalized service, design targeted marketing campaigns and create partnerships. But are you getting the most benefit possible from your data analytics program?
Telecommunication systems: Using data to compete without having a fire sale

Telecommunication systems: Using data to compete without having a fire sale

August 21, 2015 | by Jennifer Goforth Gregory, Technical Writer
I love a good sale. It's hard to resist the temptation of getting a designer shirt for an eighth of the cost and filling your bag full of clothes for the same price you'd normally spend on a single dress. But I've learned the hard way, and heard my mother tell me a thousand times, that just because...
Mobile network security: How to use data analytics to prevent false charges

Mobile network security: How to use data analytics to prevent false charges

August 19, 2015 | by Jennifer Goforth Gregory, Technical Writer
The FCC estimates that telecommunications providers lose $150 million each year from subscriber fraud through cloned cell phones, data fraud on SIM cards and cell phones purchased with fake names. RCR Wireless News reports that estimated global fraud loss in the telecommunications industry...
User-generated data: Customer insights straight from the source

User-generated data: Customer insights straight from the source

July 14, 2015 | by Jennifer Goforth Gregory, Technical Writer
For telecommunications providers, your services are integrated throughout most of your customers' daily lives, including when they are calling loved ones, surfing the Internet and watching their favorite shows. This means that customers have many opportunities to be inspired to create both...
Improving call center customer experience: 3 strategies for proactively using data

Improving call center customer experience: 3 strategies for proactively using data

June 24, 2015 | by Jennifer Goforth Gregory, Technical Writer
Telecommunications companies collect massive amounts of call center customer experience data every day, including wait times, call types and recorded files from each call. But what do companies actually do with all of this information?
Customer analytics: Using data to improve your bottom line

Customer analytics: Using data to improve your bottom line

June 4, 2015 | by Jennifer Goforth Gregory, Technical Writer
In the past, telecommunications companies were forced to make educated guesses on consumer preferences. But now, big data provides almost endless information as to who uses your services and how.