Jennifer McGinn
Big Data Product Marketing Manager, IBM
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Jennifer has been with IBM for 10 years and has held a diverse set of positions in GBS, SWG Product Management and SWG Product Marketing. Currently, Jennifer is the product marketing manager for the Big Data portfolio which includes InfoSphere BigInsights, InfoSphere Streams and InfoSphere Identity Insight solutions. Prior to joining the big data team Jennifer was responsible for global product marketing for our master data management solutions.

IBM + Hadoop = Recipe for success

November 12, 2014
What a shame. Most businesses aren’t taking advantage of their data, leaving them hungry for success. According to Forrester Research analyst, Michele Goetz, only 12 percent of available data is used. If I am any good at math, that means there is a lot of data that is not being used.   Read More

What’s the scoop on Hadoop?

October 23, 2014
“Hadoop is unstoppable as its open source roots grow wildly and deeply into enterprise data management architectures,” Forrester analysts Mike Gualtieri and Noel Yuhanna wrote recently in The Forres Read More

Why is big data talked about so much?

September 29, 2014
Big data presents a tremendous opportunity to alter the ways we think and do business. Hadoop, analytics and other technologies will be front and center at this year’s Strata/Hadoop World event in NYC on October 15 through 17 and we will be there to discuss text analytics, Hadoop use cases, SQL-on-Hadoop, machine learning and much more. Will you join us? Read More

The big data jungle is coming to Vegas

August 14, 2014
In the world of big data, the elephant is king. Hadoop, whose elephant logo has become the face of big data, has been joined in the big data jungle by many friends: Pig, Jaql and even a ZooKeeper to keep them all in line. The entire big data jungle will be making a trip to Las Vegas in October for the world’s largest big data conference: IBM Insight. Read More

Big data for the business, Hadoop for the enterprise

June 24, 2014
Introducing InfoSphere BigInsights for Hadoop v3.0 featuring Big SQL to enable enterprise grade Hadoop. Read More

Time to update Wikipedia!

New IBM Technology Preview is changing the game for SQL-on-Hadoop

June 9, 2014
SQL-on-Hadoop offerings, such as IBM InfoSphere BigInsights with Big SQL, can help IT departments leverage their existing expertise to move into the big data world. A new Big SQL technology preview is available so you can try it out for yourself. Read More

Hadoop and the big data opportunity

April 7, 2014
According to Forrester Research in their recent Hadoop Solutions Wave, “Hadoop is a solution to the problem of big data.” I have a slightly different take on this statement: "Hadoop is a solution to the opportunity of big data." Hadoop is effective for managing vast, diverse and varied data, and, when combined with data warehousing, security and visualization capabilities, Hadoop creates a modern data management strategy. Whether your business objectives are to monitor log files, understand customer sentiment, analyze click stream data or a number of other use cases, Hadoop may be the missing link in your architecture to capitalize on the opportunities presented by big data.   Read More

The best of MDM: Part one

October 11, 2013
Information On Demand 2013 boasts a stellar lineup of topics, speakers and activities for the Master Data Management track within the Information Management program. Delve into the MDM track to enjoy everything from industry case studies and technical deep dives to hands-on labs on governance, ROI, MDM styles and best practices- and, of course, let's not forget big data. Read More

Are You Confident in Your Data?

August 5, 2013
Meet Mr. Confident and Mr. Not-So-Sure. Both are living in a big data world, but only Mr. Confident is succeeding. Mr. Not-So-Sure struggles with understanding the context, completeness and risk associated with data. On the other hand, Mr. Read More

Visualizing Big Data: BDIG Forum in Pictures

February 18, 2013
The conversation at the New York Big Data, Integration & Governance Forum centered on 5 use cases for big data - captured in drawings.  Read More