Blogs

Jennifer McGinn
Program Director, Marketing, IBM Analytics

Jennifer has been with IBM for 11 years and has held a diverse set of positions in consulting, product management and product marketing. Currently, Jennifer is the marketing program director for IBM Analytics. Jennifer has held various product marketing roles supporting technologies such as Hadoop, stream computing and master data management.

The benefit of focus: Solving specific industry analytics challenges with pre-built solutions

The benefit of focus: Solving specific industry analytics challenges with pre-built solutions

October 16, 2015 | by Jennifer McGinn, Program Director, Marketing, IBM Analytics
The insights organizations derive from data have the potential to transform the way entire industries do business. But to realize that potential, industries need to be able to focus their efforts, both on the problems they want to solve and on the data analytics best suited to the task.
Analytics for everyone at IBM Insight 2015

IBM Insight 2015: Analytics for everyone

September 23, 2015 | by Jennifer McGinn, Program Director, Marketing, IBM Analytics
Analytic insights are no longer just for data analysts and technologists. A movement to make these insights available to anyone using the latest design concepts is helping to create simpler, more intuitive user experiences.
IBM Insight 2015: Your input shapes IBM design

IBM Insight 2015: Your input shapes IBM design

September 23, 2015 | by Jennifer McGinn, Program Director, Marketing, IBM Analytics
Learn how your feedback in hands-on sessions at Insight 2015 will help IBM create products designed to meet your specific needs while making analytics available to everyone in business. It’s all part of IBM Design Thinking, which focuses on users first.
Turning insight into action at IBM Insight 2015

Turning insight into action at IBM Insight 2015

September 16, 2015 | by Jennifer McGinn, Program Director, Marketing, IBM Analytics
Managing increasing amounts of data from numerous sources can challenge organizations that want to derive insight from it. However, new technologies can help companies integrate this information successfully to drive their businesses.
Don’t just be part of the audience—be part of the action at IBM Insight 2015

Don’t just be part of the audience—be part of the action at IBM Insight 2015

September 14, 2015 | by Jennifer McGinn, Program Director, Marketing, IBM Analytics
Learn by doing at IBM Insight 2015, a hands-on data and analytics conference. Join IBM leaders and partners to discover how the solutions you want could help your business achieve its goals.
IBM Insight 2015: The perfect climate for collaboration

IBM Insight 2015: The perfect climate for collaboration

September 14, 2015 | by Jennifer McGinn, Program Director, Marketing, IBM Analytics
Many of us might not give much thought to weather data having an impact on business outcomes and decision making. Surprisingly, there are many ways weather can effect organizations spanning many industries. And a great way to learn more is to attend IBM Insight 2015, which will highlight the recent...
How students in Saudi Arabia are using analytics to create industry solutions

How students in Saudi Arabia are using analytics to create industry solutions

April 30, 2015 | by Jennifer McGinn, Program Director, Marketing, IBM Analytics
Big data is not restricted to the domain of business users. Discover how a group of women attending a Saudi Arabia university articulated big data concepts into innovative solutions for helping business users uncover insights.

The future of data potential is here

February 17, 2015 | by Jennifer McGinn, Program Director, Marketing, IBM Analytics
As the future gets closer and innovations become reality, the infrastructure that supports these once hard to believe concepts will need to evolve as well. 

IBM + Hadoop = Recipe for success

November 12, 2014 | by Jennifer McGinn, Program Director, Marketing, IBM Analytics
What a shame. Most businesses aren’t taking advantage of their data, leaving them hungry for success. According to Forrester Research analyst, Michele Goetz, only 12 percent of available data is used. If I am any good at math, that means there is a lot of data that is not being used.  

What’s the scoop on Hadoop?

October 23, 2014 | by Jennifer McGinn, Program Director, Marketing, IBM Analytics
“Hadoop is unstoppable as its open source roots grow wildly and deeply into enterprise data management architectures,” Forrester analysts Mike Gualtieri and Noel Yuhanna wrote recently in The Forrester Wave Big Data Hadoop Solutions Q1 2014 on the Hadoop marketplace. “Forrester believes that Hadoop...

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