John brings over 30 years of business experience to his role as Market Strategist for IBM’s Big Data & Analytics team, and over 20 years involvement in the business intelligence and analytics market. He joined IBM from research and advisory firm Gartner where he was Vice President and Distinguished Analyst and key contributor to the business analytics practice. He also led the Gartner BI Magic Quadrant research in 2011-2012. Prior to Gartner, John was VP and Research Fellow at AMR Research, and held management roles in marketing and product management at Pilot Software, Cognos, and Dun & Bradstreet Software. John is a frequent speaker at industry events, and is a recognized expert in the applied use of big data & analytics to address key business issues.