John Hagerty
Program Director, Category Marketing Big Data & Analytics, IBM

John brings over 30 years of business experience to his role as Market Strategist for IBM’s Big Data & Analytics team, and over 20 years involvement in the business intelligence and analytics market. He joined IBM from research and advisory firm Gartner where he was Vice President and Distinguished Analyst and key contributor to the business analytics practice. He also led the Gartner BI Magic Quadrant research in 2011-2012. Prior to Gartner, John was VP and Research Fellow at AMR Research, and held management roles in marketing and product management at Pilot Software, Cognos, and Dun & Bradstreet Software. John is a frequent speaker at industry events, and is a recognized expert in the applied use of big data & analytics to address key business issues. 

Engaging your customers in context

August 22, 2014
Not every customer or prospect is ready to buy. This means that when you engage you must do so in the context of the buyer’s frame of reference, not solely as a seller ready to make a deal. But how is this done using big data and analytics? Read More

Become a data-driven company in five steps

July 14, 2014
Asking the right questions can deliver big results when you don’t have to struggle to find the answers.  Read More

Business users want the cloud: Enter BlueInsight

April 29, 2014
With business outcomes front and center, emboldened decision makers want data and analytics systems that are fast, easy and smart. New cloud-based initiative BlueInsight aims to deliver on that promise to business and knowledge workers, unleashing them to pursue what they do best—taking action based on fresh insight, and making the right decisions to achieve their desired outcomes.  Read More

Join me at Gartner Business Intelligence & Analytics Summit

March 28, 2014
I’m heading to the Gartner Business Intelligence & Analytics Summit in Las Vegas. At this event, IBM is a premier sponsor, and will have a strong presence in the exhibit hall (Booth #401) where we’ll be demonstrating leading edge products, such as Watson Analytics, Analytic Catalyst and IBM Concert. Read More

Enriching your business analytics journey

September 17, 2013
The Predictive & Business Intelligence sessions at Information On Demand 2013 will provide you with a combination of deep insight and practical advice on what this class of software can do for you, how you can deploy it and how these capabilities solve real-world business challenges. Read More