Blogs

John Hagerty
Program Director, Category Marketing Big Data & Analytics, IBM

John brings over 30 years of business experience to his role as Market Strategist for IBM’s Big Data & Analytics team, and over 20 years involvement in the business intelligence and analytics market. He joined IBM from research and advisory firm Gartner where he was Vice President and Distinguished Analyst and key contributor to the business analytics practice. He also led the Gartner BI Magic Quadrant research in 2011-2012. Prior to Gartner, John was VP and Research Fellow at AMR Research, and held management roles in marketing and product management at Pilot Software, Cognos, and Dun & Bradstreet Software. John is a frequent speaker at industry events, and is a recognized expert in the applied use of big data & analytics to address key business issues. 

Engaging your customers in context

August 22, 2014 | by John Hagerty, Program Director, Category Marketing Big Data & Analytics, IBM
Not every customer or prospect is ready to buy. This means that when you engage you must do so in the context of the buyer’s frame of reference, not solely as a seller ready to make a deal. But how is this done using big data and analytics?

Become a data-driven company in five steps

July 14, 2014 | by John Hagerty, Program Director, Category Marketing Big Data & Analytics, IBM
Asking the right questions can deliver big results when you don’t have to struggle to find the answers. 

Business users want the cloud: Enter BlueInsight

April 29, 2014 | by John Hagerty, Program Director, Category Marketing Big Data & Analytics, IBM
With business outcomes front and center, emboldened decision makers want data and analytics systems that are fast, easy and smart. New cloud-based initiative BlueInsight aims to deliver on that promise to business and knowledge workers, unleashing them to pursue what they do best—taking action...

Join me at Gartner Business Intelligence & Analytics Summit

March 28, 2014 | by John Hagerty, Program Director, Category Marketing Big Data & Analytics, IBM
I’m heading to the Gartner Business Intelligence & Analytics Summit in Las Vegas. At this event, IBM is a premier sponsor, and will have a strong presence in the exhibit hall (Booth #401) where we’ll be demonstrating leading edge products, such as Watson Analytics, Analytic Catalyst and IBM...