Blogs

Krishnan Parasuraman
CTO, Digital Media and General Business, Netezza, an IBM Company

Krishnan Parasuraman works very closely with IBM Netezza’s Digital Media customers in an advisory capacity and is an authority on the use of big data technologies, such as Hadoop and massively parallel data warehouses, towards solving analytical problems in the online digital advertising, customer intelligence and real time marketing space. Krishnan has worked in R&D, consulting and technology marketing roles within information management and enabled data warehousing solutions for large media and consumer electronics organizations like Apple, Microsoft and Kodak. Krishnan holds an M.S. degree in computer science from the University of Georgia with specialization in large scale distributed information systems.

Part IV: A Flexible Platform-Based Approach to Big Data

November 20, 2012 | by Krishnan Parasuraman, CTO, Digital Media and General Business, Netezza, an IBM Company
In Part I of this series, we looked at the key considerations for an analytic enterprise to stay competitive in today’s world, and in Part II we discussed how those translated into imperatives for a supporting big data platform. In Part III we covered how IBM applied those considerations and...

Part III: IBM’s Strategy for Big Data and Analytics

November 7, 2012 | by Krishnan Parasuraman, CTO, Digital Media and General Business, Netezza, an IBM Company
In Part I of this series, we looked at the key considerations for an analytic enterprise to stay competitive in today’s world, and in Part II we discussed how those translated into imperatives for a supporting big data platform. In this post we will cover how IBM has applied those considerations...

Part II: The Big Data Platform Manifesto

October 23, 2012 | by Krishnan Parasuraman, CTO, Digital Media and General Business, Netezza, an IBM Company
In Part I of this series, we looked at the key considerations for an analytic enterprise to stay competitive in today’s world. To enable those considerations, one needs to define the imperatives for the supporting big data platform. In this post we will explore what that big data platform manifesto...

Part I: Key Considerations for the Analytic Enterprise

October 16, 2012 | by Krishnan Parasuraman, CTO, Digital Media and General Business, Netezza, an IBM Company
Today’s organizations understand the value of analytics. Recent studies, such as the joint IBM/MIT Sloan Management Review study, The New Intelligent Enterprise, have shown that strong positive correlations exist between market leadership and an enterprise’s analytics IQ. Indeed, it’s fair to say...

Analyze This: The IBM–USC Annenberg Lab Social Media Analytics Experiment

September 25, 2012 | by Krishnan Parasuraman, CTO, Digital Media and General Business, Netezza, an IBM Company
Jimmy Kimmel pulled off an incredible prank during last Sunday night's Primetime Emmy award show. He got comedian Tracy Morgan to lie flat onstage and asked his audience members to tweet “OMG Tracy Morgan just passed out onstage at the #Emmys. Turn on ABC now.” There was something fascinating about...

Marketing with Big Data: Customer Spotlight Merkle

December 8, 2011 | by Krishnan Parasuraman, CTO, Digital Media and General Business, Netezza, an IBM Company
Architecting Big Data Solutions Series "Our real secret sauce is to take our analytical skills and capabilities and blend that with our offerings around Big Data technologies to execute more effective marketing for our clients", says Russ Pearlman, CTO of Merkle Inc. We are seeing a growing trend,...

3 Key Imperatives for CMOs to Deal with Big Data

November 18, 2011 | by Krishnan Parasuraman, CTO, Digital Media and General Business, Netezza, an IBM Company
A recent study by the IBM Institute of Business Value interviewed over 1700 Chief Marketing Officers (CMOs) in 64 countries representing diverse industries. The results were fascinating.  

Architecting Big Data Solutions: Part I Hadoop and IBM Netezza

October 31, 2011 | by Krishnan Parasuraman, CTO, Digital Media and General Business, Netezza, an IBM Company
Big Data is increasingly becoming a part of the enterprise IT vernacular and we are seeing it rapidly move through the hype cycle as a viable value creation opportunity for enterprises. In a recent report, McKinsey estimated this value to be in the order of billions of dollars and deemed it the "...