Blogs

Krishnan Parasuraman
CTO, Digital Media and General Business, Netezza, an IBM Company

Krishnan Parasuraman works very closely with IBM Netezza’s Digital Media customers in an advisory capacity and is an authority on the use of big data technologies, such as Hadoop and massively parallel data warehouses, towards solving analytical problems in the online digital advertising, customer intelligence and real time marketing space. Krishnan has worked in R&D, consulting and technology marketing roles within information management and enabled data warehousing solutions for large media and consumer electronics organizations like Apple, Microsoft and Kodak. Krishnan holds an M.S. degree in computer science from the University of Georgia with specialization in large scale distributed information systems.

Part IV: A Flexible Platform-Based Approach to Big Data

November 20, 2012
In Part I of this series, we looked at the key considerations for an analytic enterprise to stay competitive in today’s world, and in Read More

Part III: IBM’s Strategy for Big Data and Analytics

November 7, 2012
In Part I of this series, we looked at the key considerations for an analytic enterprise to stay competitive in today’s world, and in Read More

Part II: The Big Data Platform Manifesto

October 23, 2012
In Part I of this series, we looked at the key considerations for an analytic enterprise to stay competitive in today’s world. Read More

Part I: Key Considerations for the Analytic Enterprise

October 16, 2012
Today’s organizations understand the value of analytics. Read More

Analyze This: The IBM–USC Annenberg Lab Social Media Analytics Experiment

September 25, 2012
Jimmy Kimmel pulled off an incredible prank during last Sunday night's Primetime Emmy award show. He got comedian Tracy Morgan to lie flat onstage and asked his audience members to tweet “OMG Tracy Morgan just passed out onstage at the #Emmys. Turn on ABC now.” Read More

Marketing with Big Data: Customer Spotlight Merkle

December 8, 2011
Architecting Big Data Solutions Series "Our real secret sauce is to take our analytical skills and capabilities and blend that with our offerings around Big Data technologies to execute more effective marketing for our clients", says Russ Pearlman, CTO of Merkle Inc. We are seeing a growing trend, especially in the Digital Media space, where the most successful and innovative organizations claim that their key to success lies in their unique ability to marry complex analytics with Big Data know-how. For example, Zynga, the hottest social gaming company in today's market, claim that their "secret sauce is that they are really an analytics company masquerading as a games company". Read More

3 Key Imperatives for CMOs to Deal with Big Data

November 18, 2011
A recent study by the IBM Institute of Business Value interviewed over 1700 Chief Marketing Officers (CMOs) in 64 countries representing diverse industries. The results were fascinating.   Read More

Architecting Big Data Solutions: Part I Hadoop and IBM Netezza

October 31, 2011
Big Data is increasingly becoming a part of the enterprise IT vernacular and we are seeing it rapidly move through the hype cycle as a viable value creation opportunity for enterprises. In a recent report, McKinsey estimated this value to be in the order of billions of dollars and deemed it the "next frontier for innovation, competition and productivity". Read More