Lynn Hunsaker is CEO of ClearAction, a customer experience optimization consultancy, and author of Innovating Superior Customer Experience, Metrics You Can Manage For Success, and Customer Experience Improvement Momentum. Lynn founded the ClearAction Business-to-Business Customer Experience Management Best Practices Study and the Marketing Operations Future Forum. ClearAction is a Corporate Founding Member of the Customer Experience Professionals Association, and Lynn is one of 10 members of the CXPA Customer Experience Experts panel.
Her career in the customer experience field began in 1991 as chair of a 12-country, six-division taskforce designing customer satisfaction methodologies at Sonoco Products. At Applied Materials she managed company-wide customer experience improvement as Head of Corporate Quality. Lynn is a past instructor of marketing and advertising at UC Berkeley Extension and San Jose State University, and past president of Silicon Valley American Marketing Association and of Bay Area Association for Psychological Type. For more information on enabling your customers to love you, email her at firstname.lastname@example.org.