Mychelle Mollot
VP, Worldwide Marketing, IBM Business Analytics, IBM

Mychelle Mollot has more than 20 years of experience in Business Analytics software driving product strategy, marketing, and go-to-market initiatives. In her current role as vice president of Worldwide Maketing for IBM Business Analytics, Mychelle is responsible for all aspects of marketing on a global basis, including market strategy, market management, analyst relations and thought leadership. She has a degree in Engineering Geophysics from Queen’s University in Kingston, Ontario.

The Perfect Analytical Storm

April 13, 2012 | by Mychelle Mollot, VP, Worldwide Marketing, IBM Business Analytics, IBM
Commercial and government organizations are staring at the confluence of three unique events: ·  The unprecedented volumes of data ·  The need to easily analyze it, make sense of it and put it into action ·  The importance of driving real business value from this analysis It’s the perfect storm....