Blogs

Nancy Hensley
Director of Technical Marketing, IBM Analytics, IBM

Nancy Hensley is the director of technical marketing for IBM Analytics. Nancy has more than 20 years’ experience working in the data business in many capacities, from development and product management to sales and marketing. Before joining IBM, Nancy was a senior project manager at McDonald’s Corporation, working largely on the international side of the business.

Now in the 16th year of her IBM career, Nancy has worked chiefly in sales and technical sales positions. In 2004, she became the business unit executive leading the North American architect and technical teams. In that position, Nancy was granted a patent and a technical innovation award for her work on the data warehouse architecture. In her current role, Nancy runs a global product marketing team focused on business intelligence, predictive analytics, data warehousing, data integration and database technology.

Find Nancy on LinkedIn, and follow her on Twitter @nancykoppDW for more on all things data and analytics.

The logical data warehouse: The new secret weapon for leading businesses

The logical data warehouse: The new secret weapon for leading businesses

August 26, 2015 | by Nancy Hensley, Director of Technical Marketing, IBM Analytics, IBM
Rather than shying away from ever increasing amounts of data, today’s businesses are using data-driven decision-making as a secret weapon. Learn more about why logical data warehouses are the natural next step for the analytics culture.
Predictive analytics: Perceptions and realities

Predictive analytics: Perceptions and realities

August 20, 2015 | by Nancy Hensley, Director of Technical Marketing, IBM Analytics, IBM
Inaccurate perceptions of predictive analytics are common in the business world. In reality, predictive analytics is straightforward to understand, can leverage existing skillsets in business and IT organizations, and can deliver value in most industries and lines of business. Getting started with...

Enabling the Impossible?

Next-generation in-memory computing in DB2 with BLU Acceleration can make real-time analytics possible

June 6, 2014 | by Nancy Hensley, Director of Technical Marketing, IBM Analytics, IBM
Next-generation in-memory computing in DB2 with BLU Acceleration can make real-time analytics possible

Warm Sun and a Hot Agenda

The time is ripe to learn about the Internet of Things and more at the 2014 IIUG Informix Conference in Miami

March 28, 2014 | by Nancy Hensley, Director of Technical Marketing, IBM Analytics, IBM
The time is ripe to learn about the Internet of Things and more at the 2014 IIUG Informix Conference in Miami

What Makes In-Memory Computing So Next Generation?

IBM DB2 with BLU Acceleration intelligently and rapidly processes data at the speed of thought

March 14, 2014 | by Nancy Hensley, Director of Technical Marketing, IBM Analytics, IBM
IBM DB2 with BLU Acceleration intelligently and rapidly processes data at the speed of thought

Data Warehousing: The Brains of the Big Data Operation

Cognitive technology accelerates understanding data to meet the demands of the <em>now</em> business

February 21, 2014 | by Nancy Hensley, Director of Technical Marketing, IBM Analytics, IBM
Cognitive technology accelerates understanding data to meet the demands of the now business

Consumerizing Big Data

Discover three ways in which Hadoop implementations can be easily leveraged in enterprises

September 27, 2013 | by Nancy Hensley, Director of Technical Marketing, IBM Analytics, IBM
Discover three ways in which Hadoop implementations can be easily leveraged in enterprises

Relishing the Big Data Burger

How Hadoop wraps the data warehouse in a savory big data sandwich

August 16, 2013 | by Nancy Hensley, Director of Technical Marketing, IBM Analytics, IBM
How Hadoop wraps the data warehouse in a savory big data sandwich

If Hadoop Was Easy, Everyone Would Be Doing It

IBM PureData System for Hadoop aims to simplify big data for the enterprise

April 3, 2013 | by Nancy Hensley, Director of Technical Marketing, IBM Analytics, IBM
IBM PureData System for Hadoop aims to simplify big data for the enterprise

A Smarter Approach to Tackling Big Data

The new IBM PureData System for Analytics: Focusing on analytic performance and data center efficiency

February 28, 2013 | by Nancy Hensley, Director of Technical Marketing, IBM Analytics, IBM
The new IBM PureData System for Analytics: Focusing on analytic performance and data center efficiency

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