Nancy Kopp
Director, Marketing, Database Software & Systems, IBM

Nancy Kopp-Hensley is Director, Marketing, Database Software & Systems at IBM. Nancy is responsible for product marketing and market management for DB2, Informix and PureData Systems. With over 20 years of experience in data warehousing and business intelligence, Nancy is in her 13th year at IBM focusing on the solutions for enabling analytics.

Data Warehousing and Analytics in the era of big data

October 11, 2013
Data Warehousing today now encompasses all data and its scope expands outside the walls of the traditional enterprise data warehouse to include systems that allow us to tackle unstructured and streaming capabilities. The Data Warehousing and Analytics track is dedicated to helping you turn information challenges into opportunities with more than 50 Elective Sessions, 8 hands-on Labs and Expert Exchanges available for IOD attendees. Read More

Going Beyond the Buzz on Big Data

December 10, 2012
Everyone is talking about big data, but if you want to see some REAL data on what is going on with big data, here is a new research report you will appreciate. EMA Research & 9Sight Consulting conducted a study of business and IT professionals, inquiring about their big data plans and implementations to learn what is really going on with big data. The report details the obstacles, strategies and approaches identified by the respondents. Read More

Big Data Analytics – Where Do I begin?

October 31, 2012
How do businesses address the challenge Read More

IBM - Another year of recognized leadership in the Gartner Magic Quadrant

February 21, 2012
Gartner has published their latest iteration of the Data Warehousing DBMS Magic Quadrant (MQ) – a report in which IBM has been in the Leader quadrant since the very first MQ issued in June 2001. Read More

Re-Thinking your Data Warehouse Architecture for Big Data? Think Smart Consolidation

November 17, 2011
Big Data, all the cool kids are doing it.   But the burning question remains, what do you really need to do to make Big Data a reality in your current architecture? At IBM, we have been thinking a lot about helping our customers advance their analytic capabilities including Big Data.  This strategy we refer to as “Smart Consolidation”. So what is it?   Read More

Combine expertise with technology and become an analytic organization

October 21, 2011
At a recent conference I heard a presenter suggest "If your company isn’t embracing data, you risk joining the walking dead". While this sounds alarmist, IBM’s 2010 CFO Study confirms leveraging business analytics as a strategy is sounder than ignoring value buried in data: organizations embracing analytics report increasing their compounded annual growth by 49%, raising profit by as much as 20x and returning 30% gains on investments. Read More

Data Warehouse Appliances – Simplifying the Delivery of Analytics

June 29, 2011
So if you would have told me 5 years ago that myself and several key architects from my data warehouse Best Practices Team would be sitting at the opening day together of the IBM Netezza User conference - welI would have fallen out of my chair laughing. Read More