Nancy Hensley is the director of technical marketing for IBM Analytics. Nancy has more than 20 years’ experience working in the data business in many capacities, from development and product management to sales and marketing. Before joining IBM, Nancy was a senior project manager at McDonald’s Corporation, working largely on the international side of the business.
Now in the 16th year of her IBM career, Nancy has worked chiefly in sales and technical sales positions. In 2004, she became the business unit executive leading the North American architect and technical teams. In that position, Nancy was granted a patent and a technical innovation award for her work on the data warehouse architecture. In her current role, Nancy runs a global product marketing team focused on business intelligence, predictive analytics, data warehousing, data integration and database technology.