Blogs

Natasha Bishop
Big Data Strategy lead, IBM

Natasha Bishop is a Big Data Strategy lead and moderates the popular Customer eXperience Optimization (#CXO) twitterchat. Follow Natasha on Twitter at @Natasha_D_G

Jen Q. Public: Predict criminal activity and effectively investigate crime

Jen Q. Public: Predict criminal activity and effectively investigate crime

April 24, 2015 | by Natasha Bishop, Big Data Strategy lead, IBM
In the first edition of Jen Q. Public, Jen enjoys a quiet, safe evening at home thanks to predictive analytics and intelligent policing.
Public Sector News: April 2015 Issue 1

Public Sector News: April 2015 Issue 1

April 24, 2015 | by Natasha Bishop, Big Data Strategy lead, IBM
The Internet and our social feeds are chock full of blogs, news and articles on the strides that the public sector is making with big data and analytics. This Public Sector News series skims the wires and pulls out the most interesting articles that give us fodder for thought and debate.

Big data for social good, not for profit

October 23, 2014 | by Natasha Bishop, Big Data Strategy lead, IBM
Now that the Ebola virus is sitting in our backyard, the entire country is on high alert—and rightfully so, as it's no longer a disease that's plaguing people continents away, in little known countries. WHO indicates that there are 9216 Ebola cases with 4555 deaths. My first thought when I look at...

UDF: Tiny acronym, big deal in big data

October 16, 2014 | by Natasha Bishop, Big Data Strategy lead, IBM
It’s easy to understand why big data is intimidating as the whole gang of JSON, SQL, YARN and UDFs (user-defined functions) invoke glazed eyes and thoughts of extraterrestrial technologies. So, even to the uninitiated, what is the big deal about UDFs?

Big Data & Analytics Heroes: Thod Nguyen

July 8, 2014 | by Natasha Bishop, Big Data Strategy lead, IBM
Thod Nguyen, chief technology officer (CTO) at eHarmony and this week’s IBM Big Data & Analytics Hero, shares that “the faster we can actually have more insight to the data, the more we can actually feed that insight into our compatibility matching system to further improving our match quality...

Fans versus customers

May 18, 2014 | by Natasha Bishop, Big Data Strategy lead, IBM
Research from International Customer Management Institute (ICMI) reveals that only 25 percent of companies feel that their customers are "extremely engaged." How, then, can companies increase customer engagement to cultivate fans? Is creating the same passion in customers as sporting teams a myth?...

The customer experience outlook and the role of data

May 9, 2014 | by Natasha Bishop, Big Data Strategy lead, IBM
The IBM Institute for Business Value Global Consumer Study indicated that consumers are “asking for tomorrow today.” With the proliferation of social networks, mobile devices and data, it’s easy to understand why customer demands and expectations continue to expand while their patience shortens: “...

Taking CX strategy to the C-suite

May 1, 2014 | by Natasha Bishop, Big Data Strategy lead, IBM
According to our research customers come second only to the C-suite in terms of the strategic influence they wield. When asked, “Who has the most influence on your strategic vision and business strategy?” 55 percent of interviewed CEOs cited customers. In our upcoming #CXO Twitter chat we discuss...

What’s my preference?

April 24, 2014 | by Natasha Bishop, Big Data Strategy lead, IBM
Customers demand control of when, where and how they interact with brands—not just on websites, but across all channels. Understanding and managing customer preferences requires listening, really listening, to customer opt-ins and opt-outs, monitoring their behavior and knowing the type of...

The digital customer experience

April 18, 2014 | by Natasha Bishop, Big Data Strategy lead, IBM
To celebrate our three year #CXO Twitter chat anniversary Lynn Teo, former chief experience officer of McCann Erickson, Peg Fitzpatrick, head of social strategy at Canva, Michelle Morris, associate director of client experience at Crowe Horwath and Brian Mayer, customer experience architect and...

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