Natasha Bishop is a Big Data Strategy lead and moderates the popular Customer eXperience Optimization (#CXO) twitterchat. Follow Natasha on Twitter at @Natasha_D_G
April 18, 2014
To celebrate our three year #CXO Twitter chat anniversary Lynn Teo, former chief experience officer of McCann Erickson, Peg Fitzpatrick, head of social strategy at Canva, Michelle Morris, associate director of client experience at Crowe Horwath and Brian Mayer, customer experience architect and consultant, join us to discuss the digital customer expereince.
April 11, 2014
Service quality, product quality and customer experience are all intertwined as companies push to gain and maintain market supremacy. Given the number of channels and the amount of data companies have to navigate, maintaining quality levels have become even more challenging. In fact, “just 7 percent of customers are 'extremely satisfied' that brands provide a seamless, integrated and consistent customer service experience across channels. Join the #CXO Twitter chat on Monday, April 23 at 12 p.m. EST as we discuss building quality in the customer experience.
April 8, 2014
This week's Big Data & Analytics Hero, John Naduvathusseril, chief data architect for Nielsen Company, shares how we can flip the equation so that the challenge of big data becomes more of an opportunity for actionable insights.
April 4, 2014
Donovan Neale-May, executive director of the CMO Council, said: “There is no point in wasting marketing resources on seducing customers with offers, incentives and captivating branding if there is a big disconnect on the product, business policy or service experience side.” How do marketers minimize this disconnect? Should CMOs drive customer experience initiatives? join our next #CXO twitter chat to discuss.
March 26, 2014
Organizations that fail to fully embrace customer-centricity and shift their business strategies open themselves to being kicked to the curb. How then do companies change gears to thrive in a customer driven world? We discuss this in out next #CXO twitter chat.
March 25, 2014
Doug Stephens (@RetailProphet), Big Data & Analytics Hero this week, is the founder of Retail Prophet, a specialty advisory services company to the retail industry, and one of the world’s leading retail industry futurists.
March 24, 2014
For many, Hadoop is synonymous with big data and its Vs, often closely linked to analytics. Businesses are then trying to understand what solution is best for them. Is it Hadoop,analytics, both? In our next #BigDataMgmt Twitter chat, March 26th 12 ET we will discuss how Hadoop and analytics play together.
March 20, 2014
People are on both sides of the customer experience equation: customers and employees. Though shifts in one side of the equation do not always equate to a shift in the other side, invariably the effect is tangible. With the employee as the biggest factor in the customer equation, how does the human resources department play a role in reshaping customer experience? Join this March 24 #CXO Twitter chat at 12 p.m. EST to discuss.