Blogs

paul-walsh's picture
Paul Walsh
Vice President, Weather Strategy and Business Meteorologist, The Weather Company

As Vice President, Weather Strategy and Business Meteorologist for The Weather Company, Paul helps companies use weather and climate "big data" to create and execute weather strategies that lead to more effective and profitable business outcomes.

Since 1997 he has helped business leaders in many of the largest corporations in North America and Europe use weather and climate intelligence to increase sales and maximize profits. 

One of the nation’s leading experts on the impact of weather on consumers and business, Paul’s observations are regularly featured on The Weather Channel and CNBC, and in dozens of national media outlets including The Wall Street Journal, Barron’s and The New York Times. 

Seasonal forecasting puts weather data to work for your business

Seasonal forecasting puts weather data to work for your business

October 2, 2015 | by Paul Walsh, Vice President, Weather Strategy and Business Meteorologist, The Weather Company
In weather prediction, the past holds the key to the future, allowing businesses to predict future changes in both the short term and long term. In particular, organizations can use market-level analytics to take stock of how weather affects consumer behavior, helping drive the business forward.
Applying weather data analytics to your business strategy

Applying weather data analytics to your business strategy

September 29, 2015 | by Paul Walsh, Vice President, Weather Strategy and Business Meteorologist, The Weather Company
Weather’s power over us is undeniable. But now big data analytics can help enterprises take advantage of forecasts to anticipate how the weather is going to influence consumers, and then measure, monitor, predict and execute strategy against a nonstop flow of weather data.