Blogs

Paula Wiles Sigmon
Program Director, Analytics Platform Marketing, IBM

Paula Wiles Sigmon, Program Director for InfoSphere Portfolio Marketing at IBM, has focused on product marketing and product management for information integration solutions for most of her 25 year software career—at IBM, Ascential Software, Mercator Software and Cognitive Systems. Previously, in the telecommunications industry, she held technical and marketing management positions at MCI International and Western Union International. Paula studied at the University of Aberdeen, Scotland, and holds an MA from the University of Washington, an MBA from Fairleigh Dickinson University, and a BA from Agnes Scott College.

CIO Insights: One CIO’s priorities—an agile culture and a big windshield

CIO Insights: One CIO’s priorities—an agile culture and a big windshield

A conversation with Jeff Smith, IBM

June 28, 2016 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Insights from CIOs can reveal a lot about the industries in which they operate, and hearing from IBM’s CIO is no exception. Check out these highlights from a recent podcast featuring Jeff Smith, CIO at IBM, who offers a glimpse at his idea of focusing on culture, a story of transformation, the CIO’...
What keeps your C-level colleagues awake at night?

What keeps your C-level colleagues awake at night?

Tailor your analytics conversations

March 24, 2016 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Bringing analytics to the C-suite doesn’t have to be a struggle. Learn how you can tailor your analytics conversations to help your executive colleagues throw open the door to new vistas of business opportunity.
Insight: Finding the wow-factor in your data

Insight: Finding the wow-factor in your data

January 21, 2016 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
When looking for course-changing insight, connecting the dots of information can range from meticulous exercises to bursts of inspiration. However this wow-factor insight may be derived, it can take organizations and industries on a new trajectory characterizing the dawn of an era in which...
IBM Insight 2015: The importance of openness to the analytics platform

IBM Insight 2015: The importance of openness to the analytics platform

October 30, 2015 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Openness was a common refrain at Insight 2015, and the opportunities of open systems, technologies and the IBM analytics platform are abundant. Check out some observations from the conference and a few shining examples from its demo center.
Pumpkins and keynotes: The race to Insight 2015 begins

Pumpkins and keynotes: The race to Insight 2015 begins

October 16, 2015 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
There’s no tricks, but only treats at Insight 2015. From Spark to the IBM Analytics Platform, find out why you won’t want to be anywhere else this October.
IBM Insight 2015: Analytic insights for the entire spectrum of users

IBM Insight 2015: Analytic insights for the entire spectrum of users

September 29, 2015 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
For businesses, there are multiple ways to think about the future; no two companies take the same view when trying to anticipate what’s coming next. However, analytics can accommodate all these unique visions of the future by helping organizations understand their data and glean insight from it.
Leveraging openness to supercharge your analytics

Leveraging openness to supercharge your analytics

September 3, 2015 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Is your company open for business? Discover how you can supercharge your analytics by adopting an open mindset toward new innovations and information sharing alike.
How to get started with data governance

How to get started with data governance

April 13, 2015 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Among all the data-related opportunities and concerns of this year, one that is demanding increased attention is information governance. Governance is a concern because the growing business appetite for insights puts pressure on systems to deliver data rapidly, whether it is well-governed or not....
Bad data need not apply

Bad data need not apply

April 10, 2015 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
In an environment where lack of trust is common, the data warehouse challenge is not just finding the best warehouse technology, but also determining how to create a warehouse that instills confidence among the business users who receive the output of analysis.

Driving Data Governance, but Keeping It a Secret

Is the term <em>governance</em> too heavy for today’s business audience?

March 13, 2015 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Is the term governance too heavy for today’s business audience?

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