Blogs

Paula Wiles Sigmon
Program Director, Analytics Platform Marketing, IBM

Paula Wiles Sigmon, Program Director for InfoSphere Portfolio Marketing at IBM, has focused on product marketing and product management for information integration solutions for most of her 25 year software career—at IBM, Ascential Software, Mercator Software and Cognitive Systems. Previously, in the telecommunications industry, she held technical and marketing management positions at MCI International and Western Union International. Paula studied at the University of Aberdeen, Scotland, and holds an MA from the University of Washington, an MBA from Fairleigh Dickinson University, and a BA from Agnes Scott College.

Driving Data Governance, but Keeping It a Secret

Is the term <em>governance</em> too heavy for today’s business audience?

March 13, 2015 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Is the term governance too heavy for today’s business audience?

Time-Saving Data Refining Just for Application Developers

Delight application end users with refined, ready-to-use data

February 20, 2015 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Delight application end users with refined, ready-to-use data

What Is the Basis of Data Value?

Organizations can apply innovative data refinement to derive value from useful data that is used

January 18, 2015 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Organizations can apply innovative data refinement to derive value from useful data that is used

From IT drudgery to IT freedom

December 3, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
What are the opportunities of data refinement from the IT point of view? Does self-service data refinement devalue IT? Does it simply create more work for IT, cleaning up after business users who have run amuck?

Data Privacy: Protecting the Big Data Fabric

Big data threat and opportunity intensify the need for securing sensitive information

November 3, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Big data threat and opportunity intensify the need for securing sensitive information

Declaring data independence

September 26, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Before business users can start to analyze data and consider the next best actions to improve results, it is typically required to submit a request for the data. Depending on the backlog of requests to IT, the business user might have to wait days, weeks or more before moving ahead with analysis...

Get off the fence and get insight!

July 29, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
In the world of big data, the elephant is king. Hadoop, whose elephant logo has become the face of big data, has been joined in the big data jungle by many friends: Pig, Jaql and even a ZooKeeper to keep them all in line. The entire big data jungle will be making a trip to Las Vegas in October for...

Measuring Confidence in Data

An IBM-commissioned survey provides insight into information governance implementation

July 25, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
An IBM-commissioned survey provides insight into information governance implementation

Starting with a clean slate: The new chief data officer

July 22, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
How should the new CDO get started with collaborating, prioritizing and spearheading an organization’s efforts to put data at the center of its business?  The new ebook, "Insights for the new chief data officer," provides insights derived from interviews and interactions with a number of early CDOs...

Toasting information governance: To your health!

May 21, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Information governance offers benefits like efficient operations, rapid compliance and a 360 degree view to organizations across all industries. In healthcare, information governance also helps to improve health outcomes for patients.