Blogs

Paula Wiles Sigmon
Program Director, Analytics Platform Marketing, IBM

Paula Wiles Sigmon, Program Director for InfoSphere Portfolio Marketing at IBM, has focused on product marketing and product management for information integration solutions for most of her 25 year software career—at IBM, Ascential Software, Mercator Software and Cognitive Systems. Previously, in the telecommunications industry, she held technical and marketing management positions at MCI International and Western Union International. Paula studied at the University of Aberdeen, Scotland, and holds an MA from the University of Washington, an MBA from Fairleigh Dickinson University, and a BA from Agnes Scott College.

Toasting information governance: To your health!

May 21, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Information governance offers benefits like efficient operations, rapid compliance and a 360 degree view to organizations across all industries. In healthcare, information governance also helps to improve health outcomes for patients.

The Orchestrators

Chief data officers find the right data, enhance its quality, and build confidence in it to drive business value

March 21, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Chief data officers find the right data, enhance its quality, and build confidence in it to drive business value

From sandbox to massive scale: Getting it right the first time

February 26, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
When IBM announced innovations in information integration and governance for big data last fall, we IBMers believed we were on to something. Experience with clients worldwide suggested that automated integration, enabling self-service integration for big data repositories, would be a big deal. A...

Taking the plunge with a chief data officer

February 11, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
An interview with a chief data officer (CDO) provides insights into a hot, new role, its key priorities and challenges, and its potential for delivering value to the business.

Fueling cognitive systems with trusted data

February 4, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Travel in time from early artificial intelligence, to Watson, to Watson Foundations, as cognitive systems evolve from powerful concept to valuable reality built on a foundation that enables fresh insights from trusted data.

Beyond the Crystal Ball

Discover why data governance will take best supporting actor in 2014

January 17, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Discover why data governance will take best supporting actor in 2014

Govern big data in the sandbox? High performers say yes

January 14, 2014 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
In 2012, many organizations were trying to understand the meaning of big data. Now, most know what it is, but they don’t know how to leverage big data to help drive their own success.

Information Governance Takes the Stage

Many organizations are hiring data scientists, but do they also need information ethicists?

November 29, 2013 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Many organizations are hiring data scientists, but do they also need information ethicists?

Data confidence, decisions and guide dogs

November 18, 2013 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
For a business person who has struggled to take responsible action based on questionable data, there is something immensely energizing about the arrival of information that is clear, relevant and well founded.  Even if the data brings bad news, the facts themselves provide a level of confidence so...

Governance and Agility: Strange Bedfellows?

November 12, 2013 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
One natural consequence of the influx of big data is that organizations are modernizing their infrastructures to do a better job of ingesting data from new sources, identifying data that has value, and leveraging that data. As they address those challenges and tap into the opportunity that lies...