Blogs

Paula Wiles Sigmon
Program Director, Analytics Platform Marketing, IBM

Paula Wiles Sigmon, Program Director for InfoSphere Portfolio Marketing at IBM, has focused on product marketing and product management for information integration solutions for most of her 25 year software career—at IBM, Ascential Software, Mercator Software and Cognitive Systems. Previously, in the telecommunications industry, she held technical and marketing management positions at MCI International and Western Union International. Paula studied at the University of Aberdeen, Scotland, and holds an MA from the University of Washington, an MBA from Fairleigh Dickinson University, and a BA from Agnes Scott College.

Meet the New Boss

Chief data officers bring a new level of confidence in big data

October 18, 2013 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Chief data officers bring a new level of confidence in big data

Trusting Big Data

Make business-critical decisions confidently without delay

September 27, 2013 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Make business-critical decisions confidently without delay

Darwin meets big data: Evolution of roles and rules

September 25, 2013 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
At a recent IBM event focused on building confidence in big data, a highlight was a wide-ranging discussion by a panel with very diverse backgrounds and industries. The panel comprised an industry analyst with an information governance specialty (Michele Goetz of Forrester Research), a chief data...

Shattering the Data Governance Myth

An independent study reveals that big data needs agile information integration and governance

September 13, 2013 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
An independent study reveals that big data needs agile information integration and governance

Context Influences Confidence in Big Data

Data managers can learn a lesson in confidence from a can of tuna

August 9, 2013 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Data managers can learn a lesson in confidence from a can of tuna

Keeping Your Company Out of the News

Protecting organizations from data leaks can guard reputations

July 12, 2013 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Protecting organizations from data leaks can guard reputations

The Big Data Paradox: More Data, Less Confidence

Confidence is not an all-or-nothing attribute

June 7, 2013 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Confidence is not an all-or-nothing attribute

Define Terms, or Doom Your Project

May 30, 2013 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
In the world of information management, we think a lot about the critical connection between good information and good decisions. After all, we know that the very best analytics, when applied to information that is inaccurate and out of date, can lead to decisions that send a business in the wrong...

Why This Big Data Topic Should Be On Your "Favorites" List

May 22, 2013 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
When IT and business leaders talk about big data, information governance is not typically at the top of the list of conversation topics. Some practitioners dismiss it out of hand as impractical for enormous quantities of data. Some say governance of big data would cross the line between just-right...

Getting Started with Information Governance

Managing master data

May 20, 2013 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Managing master data