Penny Schlyer
Industry Marketing Manager, Healthcare and Life Sciences

Penny Schlyer, is Industry Marketing Manager, Healthcare and Life Sciences at IBM, leading global messaging, content, and go-to-market activities for IBM's Big Data products. Penny enjoys biking and swimming with her three boys.

Consumer engagement in healthcare

September 8, 2014
Is your healthcare organization engaging with customers the way you would expect to be engaged? Read how big data and analytics is helping healthcare organizations understand the consumer and fuel smarter engagement strategies through multiple social, mobile and traditional channels.  Read More

Is the healthcare industry ready for Hadoop?

July 18, 2014 big question looms whenever and wherever practitioners all join together to discuss advances, changes and needs in the industry. While, in some ways, the answer is “yes"—because there is a need, a desire and a significant opportunity—in many ways healthcare organizations are just not there yet. Read More

Innovative healthcare analytics on display in Chicago

July 9, 2014
I’m looking forward to the upcoming Healthcare Analytics Symposium in Chicago next week (July 14-16) led by Health Data Management. During this analytics focused conference, we will hear from innovators who are leveraging big data and analytics in a variety of ways to solve real problems that touch different parts of their organizations. Read More

From bench to bedside: Leveraging research insights to personalize medicine

April 25, 2014
A single set of data points (clinical, demographic, genomic, molecular) about a patient or population of patients will, alone, not provide the insight we need to address and cure disease. Read More

Transforming healthcare with contextually relevant data

April 18, 2014
There is a wealth of data in healthcare, but right now the potential to extract valuable insights is mired by the endemic challenges with data integration, patient privacy and culture. Read More

Treating healthcare data as an asset

February 26, 2014
On day two of HIMSS14, I had the pleasure of listening to leaders from UPMC, MD Anderson and Amedisys share their stories about how their organizations are turning information into an asset. Read More

Big data and analytics is pervasive at HIMSS14

February 17, 2014
Is big data just a buzzword? I say no way! More than 80 percent of the world’s data was created in just the last two years: video, email and social media just to name a few. This data explosion is not lost on healthcare. Read More

Healthcare in the new era of computing

October 30, 2013
This new era of computing provides a significant catalyst for change and growth for healthcare and life sciences organizations. With the rise in consumerism, new tools and technologies that unlock insights into the individual, the push for outcomes-based care and complex regulatory requirements, healthcare and life sciences organizations need to embrace the power of technology to capture and understand the voice of the consumer in order to collaborate beyond boundaries and deliver smarter healthcare. Read More

Will Mobile Wellness Apps Improve Health?

October 17, 2013
No one really knows if mobile wellness apps will improve health, at least not yet. The market stats certainly indicate the fascination with mobile health apps: Read More

Attaching Meaning to Data with Health Analytics

July 9, 2013
I was curious if there were any updated stats on the number of healthcare organizations that are currently using analytics as part of their strategy to improve health outcomes, prevent disease and engage patients more effectively. Read More