Phylicia Teymer is the IBM Social Media Strategist for Business Analytics. In her role as a social media strategist, she continually welcomes the opportunities and challenges that come with analyzing the market to develop social engagement and campaign strategies, relevant content, and converting intel gained from social analytics into actionable insights. She also enjoys bringing customer insights and market trends via social listening into the content we create.
If you’re holding an event for the very first time, what helps you gauge its success? At IBM Analytics University, we turned to social media analytics. Here’s a summary of what we learned from the experts and from Watson Analytics for Social Media.