Blogs

Prakash Mohapatra
WW Customer-centric Analytics Solutions Marketing Manager, Distribution Sector, IBM Analytics

Prakash has 14+ years of experience in professional consulting and strategic marketing in the retail industry. He has domain expertise in customer analytics, e-commerce, omni-channel marketing and digital transformation. 

The power of insight: Delivering on brand promise at the point of interaction

December 30, 2014 | by Prakash Mohapatra, WW Customer-centric Analytics Solutions Marketing Manager, Distribution Sector, IBM Analytics
Customer Intelligence personalizes consumer experiences, delivers contextual and relevant messages to consumer based on deeper insight of each consumer’s buying behavior, web activity, social media presence and much more. The new business imperative for the retailers today is to use this customer...

How big data and analytics are making retailers more customer-centric

September 12, 2014 | by Prakash Mohapatra, WW Customer-centric Analytics Solutions Marketing Manager, Distribution Sector, IBM Analytics
Today retail customers are more empowered, instrumented and interconnected socially. With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. In order for retailers to capitalize on this, they...

Personalization: the new imperative for retailers to acquire, grow and retain customers

June 20, 2014 | by Prakash Mohapatra, WW Customer-centric Analytics Solutions Marketing Manager, Distribution Sector, IBM Analytics
In an increasingly competitive and polarized marketplace with rising customer expectations, the traditional means of competitive differentiation are being challenged as never before. To respond, retailers need to evolve their focus to become customer-centric in both strategy and execution. This...

Analytics is key for your omni-channel success

May 9, 2014 | by Prakash Mohapatra, WW Customer-centric Analytics Solutions Marketing Manager, Distribution Sector, IBM Analytics
The newest IBM Global Consumer Study reveals that in a single year internet commerce jumped nearly 100 percent, with 27 percent of retail purchases made online in 2013 versus 14 percent in 2012. Along with this remarkable channel-shifting, a historic convergence of technologies is changing how...