Blogs

Prakash Mohapatra
Global Retail Industry Marketing Manager, Big Data & Analytics Category, IBM
Follow me on Twitter, LinkedIn

Prakash has 14+ years of experience in professional consulting, industry marketing and go-to-market strategy. Prakash has deep expertise in retail and the telecom industry.

How big data and analytics are making retailers more customer-centric

September 12, 2014
Today retail customers are more empowered, instrumented and interconnected socially. With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. In order for retailers to capitalize on this, they need ways to collect, manage and analyze a tremendous volume, variety, velocity and veracity of data. By using the valuable insights from this data, businesses can better personalize marketing, improve campaign effectiveness, optimize product assortments and perfect merchandising decisions, thus removing inefficiencies in distribution and operations.  Read More

Personalization: the new imperative for retailers to acquire, grow and retain customers

June 20, 2014
In an increasingly competitive and polarized marketplace with rising customer expectations, the traditional means of competitive differentiation are being challenged as never before. To respond, retailers need to evolve their focus to become customer-centric in both strategy and execution. This means personalizing every stage of the customer’s path and this can be done by leveraging big data and analytics. Read More

Analytics is key for your omni-channel success

May 9, 2014
The newest IBM Global Consumer Study reveals that in a single year internet commerce jumped nearly 100 percent, with 27 percent of retail purchases made online in 2013 versus 14 percent in Read More