Blogs

Preetam Kumar
Product Marketing Manager, IBM Analytics, IBM

Preetam Kumar is the world-wide Product Marketing Manager for Big Data & Analytics at IBM. He has over eleven years of experience in sales, pre-sales and marketing across multiple industries, including telecommunications, media and entertainment, manufacturing and healthcare. Preetam received his bachelor's degree in Mechanical Engineering from KIIT. Preetam specializes in sales enablement, partner marketing, digital marketing and business development. His focus areas are content strategy, creating helpful ebooks, customer success stories, whitepapers, solution briefs and other useful resources to support big data initiatives around stream computing.

Real-time personalization with streaming analytics

Real-time personalization with streaming analytics

April 27, 2017 | by Preetam Kumar, Product Marketing Manager, IBM Analytics, IBM
Context-aware stream computing helps you become more responsive to emerging opportunities. By using innovative technologies to understand the context of data and analyze data in real time, you can put data to work.
Understanding the power of real-time geospatial analytics

Understanding the power of real-time geospatial analytics

March 13, 2017 | by Preetam Kumar, Product Marketing Manager, IBM Analytics, IBM
With the Geospatial Analytics service in IBM Bluemix, you can monitor moving devices from the Internet of Things. The service tracks device locations in real time with respect to one or more geographic regions. Geospatial Analytics can be used as a building block in applications that support...

How to leverage the power of prescriptive analytics to maximize the ROI

February 22, 2017 | by Preetam Kumar, Product Marketing Manager, IBM Analytics, IBM
Prescriptive analytics (optimization) is a sophisticated analytics technology. It can deliver great business value by helping decision makers handle the tough trade-offs that arise when limited resources force choices among options. Optimization was traditionally applied by Operations Research...

Case in point: Verizon’s cognitive journey and the customer experience

December 15, 2016 | by Preetam Kumar, Product Marketing Manager, IBM Analytics, IBM
Without question, our lives are very different from only a couple decades ago, thanks in part to some pretty amazing technology advances including smartphones and other devices, mobile apps, an ever-growing array of social channels and more. Take a look at how one telecommunications organization...

Streaming analytics goes mainstream

The key to deriving value from the Internet of Things

September 13, 2016 | by Preetam Kumar, Product Marketing Manager, IBM Analytics, IBM
The evolving Internet of Things is fueling a rise in the adoption of streaming analytics across a growing number of industries. Learn more about the rising adoption of real-time streaming analytics in industries and top use cases cited in the recent “Bloor Market Report on Streaming Analytics 2016...
The strong adoption of streaming analytics

The strong adoption of streaming analytics

September 12, 2016 | by Preetam Kumar, Product Marketing Manager, IBM Analytics, IBM
The transformation of the streaming analytics market demonstrates how business process automation is being driven by innovative open source projects and an ever-increasing world of sensor-derived data. See how IBM fared among 14 commercial providers of streaming analytics in a recent Bloor Market...
Connecting with consumers in the new era of energy consumption

Connecting with consumers in the new era of energy consumption

May 20, 2016 | by Preetam Kumar, Product Marketing Manager, IBM Analytics, IBM
The connected nature of the digital era empowers energy and utility consumers to choose their providers and actively manage and monitor consumption. And energy and utility providers face new challenges to provide the services consumers demand and retain loyal customers. Learn more about a...
How utilities can tap social media to develop a satisfying customer experience

How utilities can tap social media to develop a satisfying customer experience

December 22, 2015 | by Preetam Kumar, Product Marketing Manager, IBM Analytics, IBM
The customer experience may not end with social media, but it can certainly begin there. Companies that use social media to connect have a direct line to customers, allowing them to keep in touch with their customers and enhance their marketing strategies while combating churn.
3 ways big data and analytics will change sports

3 ways big data and analytics will change sports

December 17, 2015 | by Preetam Kumar, Product Marketing Manager, IBM Analytics, IBM
Data analytics are poised to make a major breakthrough in sports in ways such as offering insight into the fan experience, collecting data from wearable technology and influencing coaching decisions. See how big data analytics have the potential to improve efficiency, accuracy and profitability in...