Blogs

Rebecca Shockley
Business Analytics Global Research Leader for the IBM Institute for Business Value, IBM

Rebecca Shockley is the Business Analytics Global Research Leader for the IBM Institute for Business Value, where she conducts fact-based research on the topic of business analytics to develop thought leadership for senior executives.

IBM Institute for Business Value study: Blazing a cognitive trail

IBM Institute for Business Value study: Blazing a cognitive trail

October 24, 2016 | by Rebecca Shockley, Business Analytics Global Research Leader for the IBM Institute for Business Value, IBM
The dawn of the cognitive era is upon us, and many organizations today have the data and analytics capabilities to begin their cognitive journeys. Take a look at recent survey results available in the seventh annual IBM Institute for Business Value analytics research report.
Chief Data Officers: Navigating a disruptive, data-intensive world

Chief Data Officers: Navigating a disruptive, data-intensive world

June 1, 2016 | by Rebecca Shockley, Business Analytics Global Research Leader for the IBM Institute for Business Value, IBM
As the steward of data—arguably an organization’s most strategic asset—the chief data officer (CDO) helps organizations outperform their completion. And yet, turnover among CDOs is significantly high in many organizations because they likely do not clearly define the role. Take a look at recent...
Beyond listening: Shifting focus to the business of social

Beyond listening: Shifting focus to the business of social

November 18, 2015 | by Rebecca Shockley, Business Analytics Global Research Leader for the IBM Institute for Business Value, IBM
By listening to data from interactive social platforms, organizations can not only stay abreast of what consumers are thinking today, but also anticipate what they will be thinking tomorrow. To learn more, discover how paying attention to Twitter data helped Monsanto get a head start on its 15-year...