Rich Lanahan leads Big Data & Analytics Sales and Solutions for IBM. His background includes industry leadership roles at AT&T and Lucent Technologies and analytics leadership positions at Cognos and IBM. Rich specializes in analytics strategy, value creation, business transformation, monetization and advanced analytics.
May 13, 2015| by
WW Leader Sales & Solutions, Telecommunications Analytics, IBM
Customer service in communications organizations is often based on archaic models. The time is ripe for a new model that applies predictive and real-time analytics to reveal hidden patterns in data, which in turn can be used to transform service calls into positive customer experiences.