Rima Mukherjee is a Client Reference Marketing Specialist at IBM, where she works for the Information Management brand. Her job is to understand how clients use IBM software to overcome their challenges and together, with the rest of her team, ensure that the best customer stories are documented and shared. She is a voracious reader, foodie who loves cooking and seizes every opportunity to travel. Rima graduated with a degree in Computer Applications, from Indraprastha University, New Delhi, India and through the past 6 years, moved over from the technical to the marketing domain.
Client Reference Marketing Specialist
September 10, 2013
In this digital age, our individual actions every day are generating a previously unforeseen amount of data. Most of this data is merely transactional in nature, like the printed receipt from your grocer or the smart card you swiped at the train station.
March 27, 2013
Sprint Nextel Corporation is among the leading telecommunications companies in the United States with over 55 million wireless customers, offering a comprehensive set of business, government and consumer services.
November 6, 2012
NYSE Euronext, a leading global operator of financial markets and a provider of innovative trading technologies, operates exchanges in the United States and Europe. NYSE Euronext equities marketplaces represent one-third of equities trading worldwide.
August 15, 2012
While healthcare organizations are amassing vast amounts of data, multiple versions of the truth can contribute to errors in patient care and payment processes.