Blogs

Rima Mukherjee
Client Reference Marketing Specialist

Rima Mukherjee is a Client Reference Marketing Specialist at IBM, where she works for the Information Management brand. Her job is to understand how clients use IBM software to overcome their challenges and together, with the rest of her team, ensure that the best customer stories are documented and shared. She is a voracious reader, foodie who loves cooking and seizes every opportunity to travel. Rima graduated with a degree in Computer Applications, from Indraprastha University, New Delhi, India and through the past 6 years, moved over from the technical to the marketing domain.

IBM Helping Clients Gain More From Data

November 6, 2013 | by Rima Mukherjee, Client Reference Marketing Specialist
Discover the customer behind the data In this day and age it is getting easier and less expensive to collect all kinds of data. But what matters is not how much data you can amass but what you do with this data. How can you use the data of past, present and future to gain insight and drive...

Turning Analytics Insight Into Added Value for Customers

September 10, 2013 | by Rima Mukherjee, Client Reference Marketing Specialist
In this digital age, our individual actions every day are generating a previously unforeseen amount of data. Most of this data is merely transactional in nature, like the printed receipt from your grocer or the smart card you swiped at the train station. Businesses today have an abundance of...

3 Telcos Call On Big Data

May 7, 2013 | by Rima Mukherjee, Client Reference Marketing Specialist
Across industries, companies are finding that a critical factor in their success is the ability to analyze massive amounts of data in near real time. Telecommunications is one of the leading industries that not only creates a lot of data but is also tasked with understanding customer behavior and...

Sprint Leverages Big Data to Gain Valuable Business Insights

March 27, 2013 | by Rima Mukherjee, Client Reference Marketing Specialist
Sprint Nextel Corporation is among the leading telecommunications companies in the United States with over 55 million wireless customers, offering a comprehensive set of business, government and consumer services. The company has historically used traditional database modeling to analyze the tens...

NYSE Euronext Uses Big Data to Innovate and Prepare for the Future

November 6, 2012 | by Rima Mukherjee, Client Reference Marketing Specialist
NYSE Euronext, a leading global operator of financial markets and a provider of innovative trading technologies, operates exchanges in the United States and Europe. NYSE Euronext equities marketplaces represent one-third of equities trading worldwide. Being a global trading and technology provider...

Travel and Transportation in the Age of Big Data

August 28, 2012 | by Rima Mukherjee, Client Reference Marketing Specialist
A bus, train or car to work. A bike to school. A plane for a business trip. And even if you don't leave your home, your life is still influenced by the transportation industry: virtually every tangible good—food, clothing, medicine, vehicles, computers—has been transported into your world from...

Case Studies: Leading the Way to Better Healthcare

August 15, 2012 | by Rima Mukherjee, Client Reference Marketing Specialist
While healthcare organizations are amassing vast amounts of data, multiple versions of the truth can contribute to errors in patient care and payment processes. Physicians have been on information overload for decades, contributing to the estimated 15% of diagnoses that are inaccurate or incomplete...