Blogs

Rima Mukherjee
Client Reference Marketing Specialist

Rima Mukherjee is a Client Reference Marketing Specialist at IBM, where she works for the Information Management brand. Her job is to understand how clients use IBM software to overcome their challenges and together, with the rest of her team, ensure that the best customer stories are documented and shared. She is a voracious reader, foodie who loves cooking and seizes every opportunity to travel. Rima graduated with a degree in Computer Applications, from Indraprastha University, New Delhi, India and through the past 6 years, moved over from the technical to the marketing domain.

IBM Helping Clients Gain More From Data

November 6, 2013
Discover the customer behind the data Read More

Turning Analytics Insight Into Added Value for Customers

September 10, 2013
In this digital age, our individual actions every day are generating a previously unforeseen amount of data. Most of this data is merely transactional in nature, like the printed receipt from your grocer or the smart card you swiped at the train station. Read More

3 Telcos Call On Big Data

May 7, 2013
Across industries, companies are finding that a critical factor in their success is the ability to analyze massive amounts of data in near real time.  Read More

Sprint Leverages Big Data to Gain Valuable Business Insights

March 27, 2013
Sprint Nextel Corporation is among the leading telecommunications companies in the United States with over 55 million wireless customers, offering a comprehensive set of business, government and consumer services. Read More

NYSE Euronext Uses Big Data to Innovate and Prepare for the Future

November 6, 2012
NYSE Euronext, a leading global operator of financial markets and a provider of innovative trading technologies, operates exchanges in the United States and Europe. NYSE Euronext equities marketplaces represent one-third of equities trading worldwide. Read More

Travel and Transportation in the Age of Big Data

August 28, 2012
A bus, train or car to work. A bike to school. A plane for a business trip. Read More

Case Studies: Leading the Way to Better Healthcare

August 15, 2012
While healthcare organizations are amassing vast amounts of data, multiple versions of the truth can contribute to errors in patient care and payment processes. Read More